By Shelby Comroe published
The coronavirus pandemic has changed everything about the way we live our lives. It's a dark and frightening period, but much of the fashion industry, from high-fashion houses like Gucci and Versace to fast-fashion brands like Everlane and Mango, have sought to provide some light. Labels big and small have limited production—in some cases, ceased it entirely—to focus on creating face masks, gowns, and other personal protective equipment (PPE) for medical workers on the front lines of this crisis.
Many fashion brands and their leaders have also donated funds to help fight the spread of the pandemic, in some cases in addition to producing medical supplies. If their home countries are affected, many brands have directed their efforts towards those countries.
The jewelry brand announced that it is donating 5% of all sales to the COVID-19 Response Fund (World Health Organization/United Nations). Since announcing this new partnership, $5K was already donated to WHO. On top of this Adina's Jewels has also donated 10,000 masks that are currently being distributed around to New York hospitals through PPE 2 NYC.
The Italian shoe brand AGL has pledged to donate 30% of their online sales to support the medical staff in the region of Marche where the company has its headquarters and factory.
Alejandra Alonso Rojas
American Brands Coalition
Nine brands have come together to form a coalition to provide medical-grade masks: American Giant, Parkdale Inc., Fruit of the Loom, Hanesbrands, Los Angeles Apparel, AST Sportswear, American Knits, Beverly Knits, and Riegel Linen.
After cancelling his FW20 show, the Italian house donated 1.25 million euros to a range of hospitals and health organizations fighting the spread of coronavirus. Giorgio Armani also took out a full-page ad in more than 60 Italian newspapers that was dedicated to the health care workers that are on the front lines of this epidemic in Italy. The ad read:
It is moving to see you engaged in your work with all the difficulties and the great efforts that by now all the world knows. And especially to see you cry. I think that this feeling is connected to my own desire to become a doctor when I was young and I was looking to forge my path. All of the Giorgio Armani company is tuned in to this reality and is close to all of you: from the stretcher bearer to the nurse, from the family doctor to all of the specialists in the sector. I am personally close to you.
Even smaller designers are doing what they can: Netflix's Next In Fashion Designer Ashton Michael created and shared a DIY face mask pattern on his Instagram. The full instructions on the DIY mask pattern are listed from start to finish on his brand's website; it also includes a video tutorial on how to use the pattern and make your own mask.
Brandon Maxwell and his atelier announced on Instagram that they've shifted their focus to creating PPE, and will be starting with hospital gowns.
One month after Bulgari announced its donation to the Spallanzani Hospital to acquire a new, state-of-the-art, 3D microscope, the brand decided to increase its contribution in the fight against coronavirus. The luxury jewelry label will produce several hundred thousand bottles of hand sanitizing gel, to be distributed among all medical facilities through Italy. Bulgari will create this hand gel with their fragrance manufacturing partner, ICR (Industrie Cosmetiche Riunite, Lodi).
A statement from Bulgari CEO Jean-Christophe Babin read: "I believe as a major economic actor and symbol of Italy, BVLGARI has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19. Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities.”
In addition Bulgari has announced from May 1st to the 8th 10% of all sales will go towards Save the Children and their fight against COVID-19 in the US and Canada. Bulgari's donation will support the organization's efforts to ensure that children in need will receive vital food and education resources throughout the summer.
Announced on April 1st the parent company of Michael Kors, Versace, and Jimmy Choo is donating 3 million dollars in support of COVID-19 relief efforts. Michael Kors, the New York based brand will donated $1 million to support local relief efforts. In addition to this donation founder Michael Kors and John Idol will make personal contributions of an additional $1 million towards these efforts. The combined $2 million dollar donated will be distributed across multiple organizations that support relief efforts in New York City. Two of the largest hospitals in New York City, NYU Langone Health and New York-Presbyterian Hospital, will receive $750,000 each to support emergency patient care, financial relief to frontline medical staff, and related clinical and diagnostic research. The organization God's Love We Deliver will receive $250,000 to fund meals to be delivered to the city’s most vulnerable individuals living with serious illness—people who are especially at risk during this time—across all five boroughs. Lastly
Micheal Kors will donate to A Common Thread, CFDA/Vogue Fashion Fund for COVID-19 Relief will receive $250,000 to provide financial relief for small businesses in the fashion community affected by the pandemic. Jimmy Choo, the London based brand will donated $500,000 to help in the fight against COVID-19 in the UK as well as globally. National Health Service COVID-19 Urgent Appeal by NHS Charities Together will receive $250,000 to support hospital staff, volunteers and others on the front line caring for COVID-19 patients. The World Health Organization’s COVID-19 Solidarity Response Fund will receive $250,000, enabling countries to prepare for and respond to the COVID-19 crisis, and supporting medical professionals and patients worldwide by providing critical aid and supplies.
CFDA/Vogue Fashion Fund
The CFDA/Vogue Fashion Fund and its $700,000 grant have been repurposed to provide financial relief for those in the fashion community affected by COVID-19. Anna Wintour, along with Tom Ford, Chairman of the Council of Fashion Designers of America (CFDA), announced that Vogue and the CFDA will launch “A Common Thread,” a fundraising initiative supporting those in the American fashion community who have been impacted by the COVID-19 pandemic. The initiative will include a video series featuring the stories of those in the fashion industry whose businesses have been affected by the COVID-19 pandemic. Information on how to donate or apply to "A Common Thread" is available on the CFDA website.
On March 20, the Project Running-winning designer tweeted: “If @NYGovCuomo says we need masks my team will help make some. I have a full sewing team still on staff working from home that can help.”
Siriano's staff will work on producing masks for medical personnel, including receptionists, social workers, and medical coders and billers. "We're just working on logistics now; who will get them first, how many we can physically make," he adds. "Hopefully, we can make a thousand in a few days. That's the goal." The designer and his team also plan to create gowns for medical workers, but he is waiting to receive the legal requirements on what medical staffs are permitted to wear.
Hillary Taymour, the creator of New York-based sustainable brand Collina Strada, is using her leftover fabric to make masks for masks4medicine. Ms. Taymour let her 56,000 followers know in an Instagram post that if you have 100 percent cotton in your home, you can donate it to masks4medicine.
Female-founded sustainable brand Dame will be donating a portion of their proceeds to Baby2Baby, which provides essentials to children and families affected by the COVID-19 crisis.
De Beers Group
Announced on April 6th De Beers group will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis. Bruce Cleaver, CEO, De Beers Group said: “With our contribution of $2,500,000, De Beers is supporting the unprecedented efforts of healthcare professionals, community leaders and all those confronting COVID-19 in the countries and communities in which we live and work. We have refocused our business in our host communities to support the response to the pandemic and our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery." De Beers group has also designed a comprehensive Community Response Plan (CRP) to provide the most effective and relevant support to host communities. The CRP will be used both during the pandemic and into the vital economic recovery phase.
On May 4th DKNY launched the "ESSENTIAL TEE" a crisp, classic solid white or black t-shirt. The Essential Tee is unisex and retails for $25 on DKNY.com, 100% of net proceeds will be donated to the NYC Mayor's COVID-19 Emergency Relief Fund.
Announced via Instagram on March 17th, DROMe has closed their factories to focus on making 100-150 masks a day to be distributed to various hospitals across Italy.
The parent company of Brands like Theory and Uniqlo has donated 1o million masks to high-priority medical facilities all over the world. In cooperation with the government, Fast Retailing is set to deliver one million masks to be distributed throughout New York to individuals and locations in urgent need of protective wear.
For Love & Lemons
In an effort to help combat COVID-19 and respond to the unprecedented mask shortage, For Love and Lemons is utilizing it's resources to create non-medical face masks using breathable fabric from their collection. For every mask sold on the brands website, one mask will be donated to non-profit organizations across the country in need of non-medical masks. These masks are not being sold for-profit. The money being charged for the masks pays the sewers & materials.
Announced via Twitter, Gap Inc. who owns brands including GAP, Old Navy, and Banana Republic will be delivering PPE supplies while they “pivot resources so factory partners can make masks, gowns and scrubs for healthcare workers on the front lines.”
The presidents of Geox and Diadora, Mario and Enrico Moretti Polegato, donated 1 million euros to aid the Veneto region of Italy, where the brands are headquartered—an area severely hit by the pandemic.
Gucci is making two separate donations to local crowdfunding campaigns in Italy, where the company is based. Gucci will donate 1 million euros to the National Civil Protection Department through Intesa Sanpaolo’s ForFunding crowd-funding platform with a dedicated webpage (gucci.forfunding.it). The funds will also be allocated by the Italian National Civil Protection Department to aid Italy’s health services and organizations on the front lines of the pandemic.
A photo posted by on
Gucci also has plans to offer relief internationally. They will contribute 1 million euros to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization (WHO) through a Facebook $10 million matching fundraiser. The Gucci community is invited to partake in the support of WHO by donating through a feature on the brand's Instagram stories. Gucci also plans to put its social media accounts at the disposal of the World Health Organization; they plan to help amplify public service information for the safety of the community.
Hanna Andersson, a privately held children’s apparel company with a heritage of Scandinavian design and sustainable creation, has announced that it will be supporting hospitals in cities across the United States. The company will be donating organic cotton pajama sets to healthcare workers and patients in need as a result of the COVID-19 crisis. The brand is taking extra steps to start with those who need it the most, donations are currently underway to hospitals in New York City (Elmhurst Hospital Center and NewYork-Presbyterian/Weill Cornell Medical Center), Portland, OR, and Los Angeles.
“We’ve retooled our in-house production facility to make non-medical masks using upcycled denim and other cotton fabrics. This initiative allows for us to bring back to work our highly skilled sewers. I’m very grateful to be able to support our team in this way at this critical time. These individuals are the heart of Hudson. We are very fortunate to be able to call upon them to use their skill set to continue to help flatten the curve,” Maria Borromeo, CEO of Hudson Jeans, shared in a statement.
The masks are available at HudsonJeans.com with the revenue from the sales going tocover wages for the Hudson craftspeople who sew these masks by hand. Remaining proceeds will be donated to PATH’s COVID-19 fund, a SoCal nonprofit providing lifesaving services to the homeless and others in need.
Inditex Fashion Group
The owner of Zara has produced and donated a large number of face masks to coronavirus patients and medical care professionals in Spain. Inditex Fashion Group will continue creating and donating face masks, and also plan on producing hospital gowns once they perfect the medical grade fabric that is needed.
JanSport has launched the #UnpackThatChallenge and pledged to donate 10,000 packs to World Central Kitchen stocked with much needed food to provide relief for underprivileged students during this trying time.
Jewelry Brands For No Kid Hungry
Two female PR powerhouses, Jennifer Lowitz of IHPR and Danielle Gadi of Danielle Gadi PR, have teamed up along with the fine jewelry community in support of No Kid Hungry. The PR firms have assembled over 100 jewelry brands including Irene Neuwirth, Brent Neale, Alison Lou, AUrate, and Eva Fehren, all of which are committing to donating between 10 and 30 percent of sales to No Kid Hungry through at least to the end of March.
The LA-based designer has donated $10,000 to the UCLA Health Fund. In addition, in the hope of raising more money for the medical workers on the front lines of the crisis, John Elliot has created a promotion called "mainline for the frontline." His core mainline collection is now 25 percent off, and 10 percent of proceeds from this promotion will be donated to the UCLA Health Fund. They hope to raise $100,000.
According to their website, Kenneth Cole will donate 20 percent of sales from kennethcole.com to the COVID-19 Solidarity Response Fund in support of those severely affected by the coronavirus.
The luxury French conglomerate has pledged to do its part in the fight against coronavirus. Kering is donating 3 million face masks to French health services. Brands under the Kering umbrella have also joined the fight against the virus: Gucci is prepared to make over one million masks and 55,000 pairs of medical overalls in Italy upon approval from medical authorities, and Balenciaga and Saint Laurent, who have factories based in France, are also prepared to produce masks upon approval. Kering has also made generous donations to hospitals across Italy, the Hubei Red Cross Foundation in China, and a donation to the Pasteur Institute, a private French nonprofit, to support research for COVID-19.
Kimora Lee Simmons
The Baby Phat designer along with her two daughters Ming Lee and Aoki Lee have donated 150,000 meals via the Freedom Shield Foundation. With another 160,000 meals scheduled to be donated next week to feed families affected by COVID-19.
Baby Phat designers Kimora Lee Simmons and her daughters, Ming Lee and Aoki Lee have made a generous donation of 150,000 meals via Freedom Field Foundation, with another 160,000 meals scheduled for next week to feed families affected by COVID-19. Freedom Shield Foundation is working with the Baby Phat team to work with additional non-profits doing food distribution, churches and local institutions managing food distribution to their communities, and directly to families in need. Their donation will reach over 21,000 families!!
Kontoor Brands, Inc.
The parent company of Lee and Wrangler has announced on April 6th that is has begun producing approximately 60,000 gowns. These gowns will be donated to healthcare workers in hospitals that are dealing with the influx of patients as a result of the COVID-19 coronavirus pandemic.
Louis Vuitton has launched the production of hundreds of thousands of non-surgical protective masks and thousands of hospital gowns. For the masks, Louis Vuitton is re-purposing its French workshops in Marsaz and Saint-Donat (Drôme), Saint-Pourçain (Allier), Ducey (Manche) and Sainte-Florence (Vendée). Three hundred artisans have come together in response to the French government's plea for the increased production of alternative non-surgical masks to aid in the battle against Covid-19.
In order to produce hospital gowns, Louis Vuitton will use it's ready-t0-wear atelier located in located on Paris’ rue du Pont Neuf, home to the French House’s headquarters. The gowns will be provided to frontline workers in six Parisian hospitals of the “Assistance Publique – Hôpitaux de Paris”, also known as AP-HP (the regional hospital center operating in Paris and its surroundings), who are taking care of patients suffering from Covid-19. Twenty volunteers are working to create thousands of gowns in AP-HP approved fabrics and patterns.
The fashion house will also re-purpose American workshops to produce non-surgical cloth face masks to fight against COVID-19 in the United States. The masks, which will be made in workshops located in places such as Piscataway, New Jersey and Johnson County, Texas, will be made of cotton cloth and are re-useable/washable. Masks will be donated and distributed to states that are heavily impacted by the pandemic.
The stylish sock brand will be donating 10 percent of purchases to a nonprofit of the shopper's choice that's dedicated to fighting the coronavirus. All donations will be applied at checkout, along with the options to choose your organization.
LVMH Moët Hennessy Louis Vuitton
Last week, the luxury French conglomerate announced that it'll be using the manufacturing facilities of its perfume and cosmetics brands—which include Dior, Guerlain, and Givenchy—to produce massive amounts of hydroalcoholic gel. The hydroalcoholic gel will be distributed to French health authorities free of charge. LVMH also has plans to donate 40 million face masks to French health services. According to the release, LVMH will continue making the gel for “as long as necessary, in connection with French health authorities.”
The fast-fashion brand based in Barcelona has pledged to donate two million face masks to hospitals throughout Spain.
The denim brand has partnered up with two organizations in New York and New Jersey to help support and provide food to families and frontline healthcare workers. Mavi will be donating 20% of their online profits in support of the Meatball Shop and KIPP NJ, two organizations directly helping their communities to supply food for those in need. On top of this the brand has joined forces with their local denim manufacturers in Turkey to produce reusable protective masks that will be donated locally.
The parent company of brands including Valentino, Balmain, and Pal Zileri have announced that they'll support two separate projects to help fight coronavirus in Italy. Mayhoola has also donated a new negative pressure ventilation installation to the Sacco hospital in Milan, and will donate 1 million euros to cover coronavirus-related expenses at that hospital. Mayhoola is donating another 1 million Euros to the Protezione Civile Italiana, which is the country’s civil protection service that deals with emergency events. Announced on April first, Mayhoola has furthered their donation with another 1 million euros to support Spain in the fight against COVID-19. Their donation will go towards the expansion of the emergency field hospital constructed within the Madrid Exhibition Center.
Another Project Runway alum, LA-based designer Michael Costello has announced that his team will be producing 20,000 face masks. Costello has partnered up with a manufacturer that has specialized machinery to produce a cotton-nylon blend mask that offers a 70–74 percent air filtration effectiveness rate. Costello and his team plan to donate these masks to medical professionals and hospitals in LA.
The LA based denim brand is partnering with the city of LA to produce non-medical masks for workers in essential sectors. MOTHER is also selling a set of 2 non-medical, reusable masks. For every mask set sold on motherdenim.com from April 8th – April 30th, 2020, $10 will be contributed to No Kid Hungry who is making sure kids get the food they need – during school closures and all year long.
Onia has announced the launch of a new limited-edition, unisex "Love aloud" tee. The New York based brand has designed the shirt to give back to their hometown. Offered in a soft fabrication and a muted mint color way. Onia is donating 100% of the proceeds from every sale of this $35 t-shirt to Citymeals on Wheels, a charity serving emergency nutrition to elderly New Yorkers affected by the Coronavirus. Onia hopes to meet their goal of preparing 300,000 critically needed meals.
10% of online sales of its brands Diesel, Maison Margiela and Marni, will be donated to OTB Foundation for the procurement and distribution of protection kits for medical and paramedical staff at the forefront of the fight against the virus, and of tools to support COVID-19 patients. OTB will donate (PPE) to hospital facilities throughout Italy, and to facilities dedicated to the reception of elderly people, for the safety of guests, and of those who look after them. They will also support in the conversion of hospital wards into sections dedicated to the reception of COVID-19 patients.
The lifestyle brand is designed in California and ethically made in Ethiopia, they currently have a team of over 150, over 80% are women. Community is the number one thing to Parker Clay, they are taking many steps in order to keep their team in Ethiopia safe. They have also launched their "We Go Together Giveaway" which allows you nominate a nurse, doctor, first responder, grocery employee, farmer, neighbor who has gone above and beyond. They will receive a collection of gifts from Parker Clay.
The brand announced via an Instagram post that the team is finalizing an actionable plan to manufacture PPE for medical workers and first responders who are on the front lines of the COVID-19 crisis. Prabal Gurung has partnered with Governor Cuomo’s office and local hospitals in New York.
A photo posted by on
As of March 18, the fashion house is in the midst of production of 80,000 medical overalls and 110,000 masks for healthcare workers. They are using their factory in Montone, Italy to produce them. The production plan provides for daily deliveries, which will be completed by April 6. Prada also donated six intensive care units to three of Milan’s biggest hospitals.
Pyer Moss designer Kerby Jean-Raymond announced in an Instagram post that he will be converting his New York office to a medical supplies donation center for health care workers. Kerby Jean-Raymond asked his Instagram followers to DM any leads on where to buy medical supplies, because he will also contribute $5,000 to purchase N95 masks, latex gloves, and so on. In addition to that, Kerby Jean-Raymond will be setting aside $50,000 in relief for minority and female-owned independent businesses who may be unable to make payroll or cover pressing costs to keep their businesses afloat.
Announced in a letter on their website, The Ralph Lauren Corporate Foundation is pledging $10 million toward COVID-19 relief. They plan to split these funds among different nonprofits. In addition to that, the Ralph Lauren team is assessing the technical requirements for medical-grade materials such as masks and other PPE. They plan to support the efforts and produce this equipment where possible.
Saks Fifth Avenue
The Saks Fifth Avenue Foundation has announced that they will donate $600,000 to support COVID-19 relief efforts. They will divide this donation between 3 organizations. $250,000 will go to the New-York-Presbyterian Hospital Patient Care Fund, which will provide PPE to medical workers and help fund expansion for additional staff and clinics. $200,000 will go towards the Bring Change To Mind organization which helps create virtual programs for high school students aimed to reduce isolation by keeping them connected and supported. Finally $150,000 will go to Girls Inc. Which will help support the expansion of virtual resources in the absence of in-person programming, as well as provide social and emotional support for girls affected by the pandemic once face-to-face interactions can resume.
Sandro has joined in the fight against COVID-19 with a new initiative. The brand has released both a men's and women's t-shirts that read "stronger together" and "stand together." 100% of the profits made from this initiative will be donated to the American Red Cross. The shirts retail for $85 on Sandro's website.
The luxury footwear label Sergio Rossi has made a donation of 100,000 euros to Milan’s Fatebenefratelli and Luigi Sacco hospitals. In addition to the donation, Sergio Rossi announced that 100 percent of the proceeds from the sales at sergiorossi.com will be donated to fight COVID-19.
The brand has donated 30K of sales from their recent swim release to the Food Bank. They also produced 10,000 masks that were distributed across the New York area through the Help Mask A Hero NY organization.
Tailored Brands has decided to use it's resources to help in the fight against COVID-19. The brand aims to create 50,000 masks over the next few weeks by using their manufacturing company. Tailored Brands has pledged to produce a a 3-ply mask design that utilizes an outer layer of cotton material that they regularly use for the pockets in garments and an inner layer of non-woven fusible fabric that they would typically heat seal to the back of the wool outer shell of a suit. The brand plans to continue to manufacture masks as long as there is a need.
The New York based brand is currently creating and donating 5,000 non-medical grade masks, they are also crowd-sourcing in the hopes to produce more and meet their goal of 10,000 masks. They have already reached $9,000 resulting in the creation of an additional 3,000 masks. Tanya Taylor will donate the locally-sewn masks to New York City hospitals for use by hospital staff not in direct contact with patients. The goal is to reduce the strain on supplies of medical-grade N95 masks needed by doctors and nurses working directly with COVID-19 patients. This month the brand pledged that with every purchase made on TanyaTaylor.com they will produce 5 more masks.
Tory Burch has partnered up with 1199SEIU United Healthcare Workers East, the largest healthcare workers’ union, to supply products to those on the front lines of the crisis. They have provided $5 million worth of products to healthcare workers, including belts, scrubs, and sneakers. The brand is also contributing 3,000 yards of fabric to be made into face masks for healthcare workers and hospital gowns for patients in partnership with Catholic Health Services of Long Island. In addition Tory Burch is hosting free webinars to help small businesses navigate the COVID-19 crisis. The brand is also turning to their large social media platform to post and highlight small businesses.
UNIQLO USA is donating 20,000 units of AIRism innerwear to Montefiore Health System and NYC Health + Hospitals. Hospital workers on the frontlines of this crisis are working long hours under physically demanding conditions. AIRism is an ultra-thin and breathable fabric that wicks moisture, releases heat, and absorbs sweat to prevent overheating. It is designed with anti-microbial and self- deodorizing properties that keep the wearer dry and comfortable all day. The 20,000 units will be made up of AIRism sleeveless tops for women and short sleeve v-neck shirts for men, to be worn under scrubs or uniforms. "UNIQLO wishes to take this opportunity to share our heartfelt thanks for all hospital workers and first responders who are on the front lines to combat this crisis,” said Hiroshi Taki, CEO, UNIQLO U.S.A. “New York is our home where we first opened our doors in the U.S., and the most vulnerable region in the U.S. affected by the virus. We are honored to show our appreciation for their tireless and heroic work to keep our community safe, with apparel designed to make their daily life a little more comfortable.”
Valentino Garavani and Giancarlo Giammetti
The Valentino Garavani and Giancarlo Giammetti Foundation announced via press release that they are donating 1 million euros to support the fight against coronavirus. Their donation will benefit The Columbus Covid 2 Hospital, which was "officially inaugurated on March 21 and is expected to be fully operative next week."
Donatella Versace, along with her daughter Allegra Versace Beck, has donated 200,000 euros to the ICU of Milan’s San Raffaele hospital. In addition to Donatella and Allegra's personal donations Versace has also donated 1 million euros to the Chinese Red Cross Foundation. They are also donating $500,000 to support local efforts in the fight against COVID-19. The additional funds will be support the San Raffaele Hospital and Camera Nazionale Della Moda Italiana. The San Raffaele Hospital will receive $400,000 to provide critical aid to the hospital’s intensive care unit for patients battling the COVID-19 virus. Camera Nazionale Della Moda Italiana will receive $100,000 for the “Italia, we are with you” project, an initiative to donate ventilators and medical equipment to the country’s hospitals.
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Shelby Comroe is the Credits Editor and Fashion Assistant at Marie Claire covering all things fashion and giving credit where credit is due. Check her out @shelbycomroe on Instagram if buying designer handbags is your idea of a retirement plan!
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