100+ Black-Owned Brands to Support Today and Every Day
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In the wake of protests against racial injustice and police brutality, it's important not to give up on the momentum and continue the fight to dismantle systemic racism in our society. There has been an outpouring of support to individuals such as George Floyd, Breonna Taylor, Elijah McClain, Ma'Khia Bryant, and many more, along with organizations such as Color of Change and Campaign Zero—but our work should not stop here, or with merely an Instagram post or a hashtag.
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Continue the #BlackLivesMatter conversation with those around you and further your own education by diving into this reading list by Black authors. In addition, an actionable way to support your POC allies is to shop from Black-owned businesses—not just today, but every day. We've also included brands with international perspectives, like African-owned shop, Industrie Africa. If you're not sure where to begin, we rounded up 100+ Black-owned brands, from the fashion and beauty spaces to home and food, where you can spend your money.
Bookmark these resources and refer back to them, because the journey in tackling racism in America is ongoing.
Levenity
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NXC Vintage Shop
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McBride Sisters Collection
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Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
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