Jolie Noire Is Now Available at Target!

Your favorite Black-owned athleisure brand, now at your favorite big-box store.

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February is Black History Month, which means that it's not only time to learn about and honor the history of Black people in this country, but it's also time to support the Black entrepreneurs and creatives working right now. Come February, countless businesses post about their support for the Black community and pledge support to valuable initiatives like Black Lives Matter, the Fifteen Percent Pledge,  Black Progress Matters, and the Southern Poverty Law Center. American big box department store Target, however, has a unique approach to observing Black History Month: Each year, the company selects a Black-owned brand to partner with, offering an exclusive collection from that brand to be sold in its stores, both online and in-person. This year, that brand is Jolie Noire.

Jolie Noire was founded by Atlanta-based sisters Keyondra and Kim Lockett, who sought to found an inclusive clothing brand that bucked against the conventional stereotype that blackness is synonymous with negativity. Instead, their brand circulates around the assertion that Black is beautiful. 

The brand itself sells "elevated women's athleisure," but they also boast an incredibly vast array of size-inclusive, gender-inclusive pieces that everyone can look and feel comfortable in. Their pieces are chic and colorful yet tastefully minimalistic, making them perfect as a gift to yourself or as a surprise for someone special.

Check out the exclusive Target X Jolie Noire line below.

Gabrielle Ulubay
Beauty Writer

Gabrielle Ulubay is a Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, Before working with Marie Claire, Gabrielle worked in local government, higher education, and sales, and has resided in four countries and counting. She has worked extensively in the e-commerce and sales spaces since 2020, and spent two years at Drizly, where she developed an expertise in finding the best, highest quality goods and experiences money can buy.

Deeply political, she believes that skincare, haircare, and sexual wellness are central tenets to one's overall health and fights for them to be taken seriously, especially for people of color. She also loves studying makeup as a means of artistic expression, drawing on her experience as an artist in her analysis of beauty trends. She's based in New York City, where she can be found watching movies or running her art business when she isn't writing. Find her on Twitter at @GabrielleUlubay or on Instagram at @gabrielle.ulubay, or follow her art at