Jolie Noire Is Now Available at Target!

Your favorite Black-owned athleisure brand, now at your favorite big-box store.

graphic tee shirt
(Image credit: target.com)

February is Black History Month, which means that it's not only time to learn about and honor the history of Black people in this country, but it's also time to support the Black entrepreneurs and creatives working right now. Come February, countless businesses post about their support for the Black community and pledge support to valuable initiatives like Black Lives Matter, the Fifteen Percent Pledge,  Black Progress Matters, and the Southern Poverty Law Center. American big box department store Target, however, has a unique approach to observing Black History Month: Each year, the company selects a Black-owned brand to partner with, offering an exclusive collection from that brand to be sold in its stores, both online and in-person. This year, that brand is Jolie Noire.

Jolie Noire was founded by Atlanta-based sisters Keyondra and Kim Lockett, who sought to found an inclusive clothing brand that bucked against the conventional stereotype that blackness is synonymous with negativity. Instead, their brand circulates around the assertion that Black is beautiful. 

The brand itself sells "elevated women's athleisure," but they also boast an incredibly vast array of size-inclusive, gender-inclusive pieces that everyone can look and feel comfortable in. Their pieces are chic and colorful yet tastefully minimalistic, making them perfect as a gift to yourself or as a surprise for someone special.

Check out the exclusive Target X Jolie Noire line below.

Gabrielle Ulubay
Gabrielle Ulubay

Gabrielle Ulubay is an E-Commerce Writer at Marie Claire and writes about all things fashion and beauty. She's also written about politics, gender, and sex for publications like Bustle, HuffPost Personal, and The New York Times. As a film school graduate, she loves all things media and can be found making art when she's not busy writing.