Lena Dunham and Jemima Kirke Slay in This Unretouched Lingerie Campaign

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What do you get when you combine Lena Dunham, Jemima Kirke, one of our favorite lingerie labels, a healthy dose of body confidence, and, oh yeah, no retouching? Magic, we tell you.

For the latest installment of its photo series, New Zealand brand Lonely—of the lacy, strappy underpinnings so pretty you'd suck it up and hand-wash them—has enlisted the Girls stars to pose in all their real, natural glory.

Zara Mirkin and Harry Were

"Each of the women who participate in this project is empowered because they are not objectified; they are part of a conversation that disrupts paradigms around the way lingerie is typically presented," the label said. "Giving a glimpse into their worlds, we hope, amplifies this conversation and makes us all feel a little more liberated and comfortable in our own underwear."

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Hear, hear. So where can you get some male-gaze-defying bras and knickers of your own? Dunham is wearing the Penny bra and panty and Kirke is in the Bonnie bra and panty. Run, don't walk.

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