Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Modern Twinsets
    • October Books
    • 2026 Beauty Awards
    • 'Carrie'
    • Aritzia New Arrivals
    • Top-Handle Bags
    1. Fashion

    This New Denim Brand Gives You the Perfect Vintage Fit Without Trying on a Billion Pairs

    Save your legs, get yourself a GRLFRND.

    By Chelsea Peng
    Published 6 October 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Woman in Jeans & Red Shoes
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Unless you are incredibly, once-in-a-lifetime lucky, you must spend a small fortune and tons of time—which is perhaps even more valuable—to find a pair of vintage jeans that fit you exactly as they should: tight enough in the seat to pull a little at where the crotch and hips meet (#sexay) but with a slim pocket of air around the leg like potato-chip bags would have if manufacturers actually cared about not ripping customers off.

    Not too much to ask, right? (Oh, nearly forgot about the right-above-the-ankle-bone crop and a wash that isn't too distressed or light or dark or whiskered. Okay, *now* that's all.) Right, though millions of girls fatigued from chasing visions of Leandra Medine and Camille Charrière around every thrift store they came across would probably tell you otherwise.

    But here's salvation: New denim brand GRLFRND eliminates both the need for stalking RE/DONE and trying on pair after pair until you've got button shapes permanently imprinted on your belly. 🙏

    Latest Videos FromMarie Claire
    Watch full video here:

    Woman in a blouse

    (Image credit: Courtesy)

    Pretty clever of them to just *make* the unicorn jeans instead of hunting for them like the rest of us; even cleverer to sweeten the deal by producing them at top-of-the-line mills and giving them cheeky names like Naomi and Kendall. I've been breaking in my asymmetric-hem Helenas—ah, that crunchy, creaky feeling when you bend down— and they've just reached the point where they've softened enough that you no longer have to lie down to do up the fly anymore.

    In other words, perfect.

    You may like
    • Models wearing jeans. The New Luxury Isn’t a Handbag. It’s a Really Good Pair of Jeans
    • Meguire Hennes reviewed the Old Navy jeans Cardi B wore in a recent denim campaign I Tested Cardi B's Old Navy Jeans on My Petite, Curvy Frame: My Honest Review
    • collage of the best French girl denim and jeans on the Paris Fashion Week street style scene The French Girls at Paris Fashion Week Are Upgrading My Denim Drawer for Fall

    A post shared by GRLFRND (@grlfrnd)

    Follow Marie Clare on Facebookfor the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Chelsea Peng
    Social Links Navigation
    Assistant Editor

    Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.

    Read more
    Models wearing jeans.
    Fashion The New Luxury Isn’t a Handbag. It’s a Really Good Pair of Jeans
    By Irina Grechko
    collage of the best French girl denim and jeans on the Paris Fashion Week street style scene
    Fall fashion The French Girls at Paris Fashion Week Are Upgrading My Denim Drawer for Fall
    By Meguire Hennes
     
     
    Zendaya styled Marie Antoinette-esque ruffles with the ultimate French girl denim at Louis Vuitton's Spring/Summer 2027 Paris Fashion Week show
    Celebrity Style Zendaya's Louis Vuitton Look Is French-Girl Denim Meets Versailles Drama
    By Meguire Hennes
    Dakota Johnson's Levi's 501 jeans are on sale for Amazon Prime Big Deal Days
    Celebrity Style I Scored Dakota Johnson's Go-To Levi's Jeans for Under $35
    By Meguire Hennes
     
     
    Latest in Fashion
    A woman carrying a tassel evening bag
    Fall fashion Fashion's Latest Handbag Obsession is Small, Impractical, and Incredibly Chic
    a Kallmeyer model walking the ss27 runway wearing a cream blouse and matching cummerbund
    Fall fashion The Cummerbund is Fashion's Most Unexpected Comeback—and it's Surprisingly Chic
     
     
    Gigi Hadid walks the runway for Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City.
    Culture The Victoria's Secret Fashion Show Is Days Away—Here's How to Watch for Free
    Zoë Kravitz styled Ugg slippers with her signature purple scarf in NYC with Riley Keough
    Celebrity Style Zoë Kravitz Gives Her Beloved Ballet Flats an Overdue Day Off in Favor of $130 Ugg Slippers
     
     
    Latest in News
    Prince William and Carole Middleton attend Royal Ascot 2024 on June 19, 2024 in Ascot, England.
    Royals Princess Kate's Mother Was Prince William's 'Rock' When "Everything Was Falling Apart"
    Gigi Hadid walks the runway for Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City.
    Culture The Victoria's Secret Fashion Show Is Days Away—Here's How to Watch for Free
     
     
    Prince William and Princess Charlotte attend the Glasgow 2026 Commonwealth Games on August 1, 2026 in Glasgow, Scotland.
    Royals Prince William Was Asked to Help a Little Girl Become Princess Charlotte’s New Pen Pal
    Zoë Kravitz styled Ugg slippers with her signature purple scarf in NYC with Riley Keough
    Celebrity Style Zoë Kravitz Gives Her Beloved Ballet Flats an Overdue Day Off in Favor of $130 Ugg Slippers
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.