After nearly two months of endless Spring'12 previews, I thought I'd just about seen it all. A quick flight from Newark, New Jersey to Toronto (honestly, it felt quicker than a taxi ride during rush hour), and I was at the Joe Fresh Spring '12 runway show. If you've never heard of Joe Fresh, get ready. The super-popular fast fashion label in Canada just opened its first store in New York with plans to expand soon.
Check out my favorite looks from the runway:
At Toronto Fashion Week, a ticket to the Joe Fresh show is as highly coveted as a front row seat at Marc Jacobs. It's easy to see why. For Spring 2012, Joe of Joe Fresh (whose last name is actually Mimran) sent out a collection of bright, bold separates in everything from cutting-edge neoprene to nylon and leather. As always there was an abundance of the label's signature orange—a color that nods to the fact that Joe Fresh was launched and still sold in supermarkets in Canada (Get it? Fresh, like produce!).
Love these orange sole brogues. So true to Joe's preppy cool aesthetic!
These to die for leather football pants were my single favorite item.
Post show, I got to catch up with Mimran, who says he sees himself not as a designer, but rather a gardener, weeding out the good pieces from the bad in an overcrowded fashion market. The result is a collection so tightly edited, it almost leaves you wanting more. Which is good news since the prices are super wallet-friendly. For an editor (and shopper) constantly seeking the best styles at an affordable price, Joe Fresh is a one-stop-shop. First Ryan Gosling, now Joe Fresh—thank you, Canada!
-
The 30 Best Black TV Shows Ever
Clear your schedule. You have some binge-watching to do
By The Editors
-
The Cannes Film Festival 2022: The Best Red Carpet Looks
Here's what everyone wore for the festival's 75th year.
By Sara Holzman
-
Take a Tour of Ali Wentworth's Personal Library
The author and actress shares her favorite reads in 'Shelf Portrait.'
By Neha Prakash
-
The 38 Best Summer Dresses of 2022
Say yes to the dress(es).
By Julia Marzovilla
-
The Spring 2022 Handbag Trends to Get Excited About
The humble bucket bag is back.
By Sara Holzman
-
The 12 Best Loafers for Women to Stay Comfy and Cool In
Loafers are the new pumps. There, we said it.
By Julia Marzovilla
-
The 6 Summer 2022 Handbag Trends to Get a Grip On
Logo designs, raffia fabrics, and Y2K silhouettes are front and center this season.
By Sara Holzman
-
The 13 Best Jelly Sandals to Fall (Back) in Love With in 2022
Your childhood favorite got an upgrade.
By Julia Marzovilla
-
18 Luxury Mother's Day Gifts When She Deserves Something Really Special
These elevated finds speak for themselves.
By Sara Holzman
-
The 8 Best Beach Outfits for Long Days in the Sun
Ready to hit the sand in 3, 2, 1...
By Gabrielle Ulubay
-
The 20 Most Famous Supermodels of the '90s
The '90s brought us "The Big Six." Need we say more?
By Katie Attardo