We know what you're thinking. Another day, another fashion collaboration, right? Well, we think you'll change your tune when you hear about latest partnership that was just announced by retail giant H&M: The global fast-fashion brand is officially releasing a lower-priced collection by the legendary French designer Isabel Marant. The woman who singlehandedly launched the wedge sneaker trend and has girls all over the world attempting to achieve that Parisian insouciance that defines her look will create clothing and accessories for women and teenagers — as well as her very first collection of menswear — for H&M.
Fans of Marant's eponymous label and diffusion line Étoile, have no fear: The essence of her bohemian style is a key element of her collection for H&M, and she plans to create pieces that make up an ideal wardrobe that you can do a lot with. She said in a press release, "I aim at creating something real—something women want to wear in their everyday lives—with a certain carefree style. I think this is very Parisian: You dress up, but don't pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude."
The collection will be available online and in 250 stores worldwide on November 14th, 2013, and you can watch a video interview with Marant about her H&M collection below. Isn't she the coolest?
-
Khloé Kardashian Does Not "Miss Her Old Face," She'll Have You Know
She looks great, which is not a reason to apologize.
By Iris Goldsztajn
-
Lizzo Just Launched Gender-Affirming Shapewear: "We Support Every Body"
And I thought I couldn't love her any more.
By Iris Goldsztajn
-
Gwyneth Paltrow Whispered "I Wish You Well" to the Plaintiff After Winning $1 Claim in Their Ski Crash Trial
Incredible. Amazing. Iconic.
By Iris Goldsztajn
-
The Making of Ariana DeBose's Custom Versace Gown
"When I first saw it, I was left speechless."
By Sara Holzman
-
What I Wear to Work: Silvia and Sofia Tcherassi
"Waking up early in the morning is a must."
By Sara Holzman
-
What I Wear to Work: Cynthia Rivas
For one of fashion's favorite skincare gurus, great skin is the ultimate accessory.
By Sara Holzman
-
What Khloé Kardashian and Kris Jenner Wear to Work
The powerhouse mom and daughter talk us through early morning wake-ups, pre-planning outfits, and dressing for confidence.
By Iris Goldsztajn
-
Fashion Test Drive: Bottega Veneta's Andiamo Bag
The bucket list bag for work or travel.
By Sara Holzman
-
The 10 Best Slip Dresses of 2023
The humble slip dress could be the most versatile dress you own.
By Brooke Knappenberger
-
What I Wear to Work: Deborah Yager Fleming
The hotelier utilizes color coding to jumpstart her day.
By Sara Holzman
-
What I Wear to Work: Rosh Mahtani
The London-based jewelry designer makes her pieces the focus of her outfits.
By Sara Holzman