Marie Claire: Why do you think it's important to re-brand feminism now?
We Are The XX: This is a movement that needs the energy of our generation. The reason people shy away from feminism is because the proliferation of what it isn't- anti-man, pro-leg-hair, etc.-is often what people hear first and loudest. At its core, feminism means the social, economic, and political equality of the sexes; by getting back to its original meaning, we're showing how appealing it actually is.
MC: What do you hope to achieve?
XX: We want to show people that feminism is not a movement of separation, competition, or comparison. So-called feminist issues do not belong just to women-they belong to everyone.