Is #WakeUpCall The Next Viral Social Media Cause?

A new campaign raising awareness for UNICEF could be the next ALS Ice Bucket Challenge

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UNICEF is launching a new social media campaign via Instagram and Twitter to raise money and awareness for the refugee children in Syria. The #WakeUpCall challenge urges people to share a photo of themselves within moments of waking up (think Bey's #IWokeUpLikeThis). Like the ALS Ice Bucket Challenge, participants must nominate three others to participate in the challenge and donate as well.

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Celebrities and the fashion set have already started participating—Naomi Campbell took to her Instagram and Twitter to post her #WakeUpCall selfie urging followers to donate by texting SYRIA to 70007.

Donations to UNICEF's Syrian crisis can also be made at unicef.org.

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Image via Instagram

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