
Amazon is shaking things up in the skincare world with its newly launched, exclusive line: Fast Beauty Co (opens in new tab). Dreamed up by influencers Simona (opens in new tab) and Diana Kubasova (opens in new tab) with the help of NYC-based dermatologist Dhaval Bhanusali (opens in new tab), the entire line is under $20 and filled with sheet masks made for women who just don't have time to put 15 different products on their face every single day but still crave results. These masks, some of which are as cheap as $5, work in five minutes. Yep, five—a dream.
Here's how this sheet mask collection came to be: The Kubasova sisters live busy lives and couldn't find a routine that worked fast enough with the hustle and bustle of their non-stop schedules. Who can relate to dreading going through the steps of their skincare routine after a busy day? Same, same, same. So, they decided to create brightening, hydrating, and detoxifying sheet masks, all cruelty-free and vegan, made with a high concentration of potent ingredients meant to target your concerns quickly.
Shop Fast Beauty Co.
The sisters saw a "white space in the market for faster, cleaner skin care that actually works,” as told to WWD, and decided to do something about it. The brand has a focus on time and effectiveness, which sound like skincare's two magic words to me. "While there are certainly many who enjoy 10-plus-step daily skin-care rituals, sometimes we just don't have the time needed to do them," Bhanusali told Allure (opens in new tab). "When we were putting together Fast Beauty Company, we focused more on natural ingredients, higher concentrations, and how quickly we could get them to penetrate."
Shop More of Fast Beauty Co.
There are many things about this new, Amazon-exclusive brand that you'll love. For one, the masks are cheap as hell, and cover all your bases, curated with specific collections to cure specific concerns. The Dive In! collection (opens in new tab) has a hefty dose of hyaluronic acid to leave your skin feeling incredibly hydrated. The Drink Up collection (opens in new tab) is full of antioxidants, like hibiscus and argan extracts, to nourish the skin. And the Charity collection (opens in new tab) is charcoal-based, which will deep-clean your pores and target acne. Fast Beauty Co. completed their collection with micellar wipes (opens in new tab), an added bonus to cleanse the skin and effectively remove makeup.
To top it all off, everything in the line has selfie-worthy packaging, because if you didn't 'gram it, did you really mask!? And according to the sisters' convo with Allure, this is just the beginning for the line. "Things like micro-needling patches, face and body scrubs, peel-off masks and 'some unique, Instagram-worthy moisturizers,'" are in the works. Amazon Prime people, you can get this entire line with free and super-fast shipping. Everyone else: you better buy something before these too-good-to-be-true prices sell out.
Shop the entire line on Amazon (opens in new tab) today.
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Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point.
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