Tracee Ellis Ross Unveiled Phase Two of Her Pattern Beauty Line on Juneteenth

"I am reminded that celebrating Black beauty is part of this revolution."

pattern beauty

On Juneteenth (June 19), the day that commemorates the official end of slavery in the United States, Tracee Ellis Ross observed the day by releasing the newest phase of her Pattern Beauty haircare line. This collection is the brand's second phase and comes on the heels of its September 2019 debut collection launch, which was a decade in the making and based on Ross' personal curl journey.

The new collection includes over 15 new styling products, tools, and kits for curly, coiled, and tight textured hair. Ross said in a statement that the collection's formulas and tools are in response to what the natural hair community has been asking for: "We’ve been listening, and it’s been great incorporating feedback into the development of these new products. I’m super proud of how the brand and our community have come together as we continue to fulfill the beauty needs of the natural hair community."

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I’m proud to present the PATTERN Poetic Piece! Manifesting the essence of this campaign into a living, moving expression was so incredible, but it wouldn’t have been possible without these like-minded creatives who helped me turn my vision into reality… It’s one thing to work with your best friends, but it’s another when they are as talented as these two are. Thank you @mpaganucci and @samiranasr for not only being my best friends, but also for making this a beautiful experience. Man, I love you both. To finally be able to work with the impeccable @sharifhamza, who knows a thing or two about creating a narrative through images, was such a pleasure. Thank you once again to @amenabee for weaving words into magic and being our poetic partner at @patternbeauty. @naivashaintl, the vastness of hair looks you created on so many of us was beyond! Thank you for sharing your gifts. You crushed it. Thank you @gracegraceahn for your incredible use of color and shared love of natural glowing skin. @heyvinson: thank you for inspiring new shapes and conjuring different stories through our bodies. To the @patternbeauty team: thank you for your tireless, loving, & passionate energy, and for supporting my vision. Thank you @jcwolfington for making all this happen. And thank you to this cast of beauties for sharing your light, your hearts, and your hair, and allowing us to tell the PATTERN story through you. #StyleYourPattern

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The latest drop includes everyday curly girl essentials like edge control, curling gel, hydrating mist, a wide tooth comb, and an edge tool.

“It’s always been the plan to bring styling products to PATTERN. Curlies, coilies and tight textures know our hair, the types of products that work for us, and what we want," explained Ross.

During a time where Black-owned businesses are receiving long overdue praise and recognition, Ross highlighted the key mission of Pattern Beauty. "I'm reminded of the importance of being a Black-owned business and why Pattern has been centered around the beauty of blackness from the start," said Ross in a statement.

Phase two of Pattern Beauty is now available exclusively at and will be available from June 28, 2020 in Ulta Beauty stores and online.

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