On Juneteenth (June 19), the day that commemorates the official end of slavery in the United States, Tracee Ellis Ross observed the day by releasing the newest phase of her Pattern Beauty haircare line. This collection is the brand's second phase and comes on the heels of its September 2019 debut collection launch, which was a decade in the making and based on Ross' personal curl journey.
The new collection includes over 15 new styling products, tools, and kits for curly, coiled, and tight textured hair. Ross said in a statement that the collection's formulas and tools are in response to what the natural hair community has been asking for: "We’ve been listening, and it’s been great incorporating feedback into the development of these new products. I’m super proud of how the brand and our community have come together as we continue to fulfill the beauty needs of the natural hair community."
The latest drop includes everyday curly girl essentials like edge control, curling gel, hydrating mist, a wide tooth comb, and an edge tool.
“It’s always been the plan to bring styling products to PATTERN. Curlies, coilies and tight textures know our hair, the types of products that work for us, and what we want," explained Ross.
During a time where Black-owned businesses are receiving long overdue praise and recognition, Ross highlighted the key mission of Pattern Beauty. "I'm reminded of the importance of being a Black-owned business and why Pattern has been centered around the beauty of blackness from the start," said Ross in a statement.
Phase two of Pattern Beauty is now available exclusively at patternbeauty.com and will be available from June 28, 2020 in Ulta Beauty stores and online.
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