The 19 Best Beauty Launches of August 2023

Everyone go and buy Makeup by Mario's new concealer, please and thank you.

collage of the best beauty products to launch in august
(Image credit: Future)

I’m in disbelief, but summer is almost over. It’s a sad truth to face, but I’m opting to look on the bright side. Because despite my disappointment that beach days are numbered and colder weather is imminent, August brings many joys to the fold. Impressive, innovative, and quite frankly, game-changing new makeup, skincare, haircare, fragrance, and even beauty tools have entered the Marie Claire beauty closet. 

Highly-efficacious complexion products are having a moment; Makeup by Mario just dropped a gorgeous new concealer, while Glossier came out with skincare-powered foundation. It’s apparently the month for good brows too, with Selena Gomez’s Rare Beauty and Kosas launching eyebrow products. As we approach Fall (eep), deeply hydrating lip balms, moisturizers, and body lotions are also hitting shelves. 

To find out which new items are worth adding to your beauty stockpile, read ahead. Marie Claire editors are sharing their favorite August launches, ahead. 

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.