The 19 Best Beauty Launches of August 2023

Everyone go and buy Makeup by Mario's new concealer, please and thank you.

collage of the best beauty products to launch in august
(Image credit: Future)

I’m in disbelief, but summer is almost over. It’s a sad truth to face, but I’m opting to look on the bright side. Because despite my disappointment that beach days are numbered and colder weather is imminent, August brings many joys to the fold. Impressive, innovative, and quite frankly, game-changing new makeup, skincare, haircare, fragrance, and even beauty tools have entered the Marie Claire beauty closet. 

Highly-efficacious complexion products are having a moment; Makeup by Mario just dropped a gorgeous new concealer, while Glossier came out with skincare-powered foundation. It’s apparently the month for good brows too, with Selena Gomez’s Rare Beauty and Kosas launching eyebrow products. As we approach Fall (eep), deeply hydrating lip balms, moisturizers, and body lotions are also hitting shelves. 

To find out which new items are worth adding to your beauty stockpile, read ahead. Marie Claire editors are sharing their favorite August launches, ahead. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.