The Pura Plus Diffuser Transforms My New York Apartment Into a Luxe Hotel Lobby
If you want your home to smell expensive, start here.
Let me start by saying I have not just one, but two cats. While they are the absolute loves of my life, they are animals, and as a result, my tiny New York City apartment can come with some wonky odors. As a beauty writer, you can imagine, even in the midst of confined spaces and furry felines, I know how to make my home smell good. Among all the candles and diffusers, one product stands out from the rest: my Pura Plus Diffuser.
Since using this product, I’ve realized that Pura is basically the Rolls-Royce of home scents. If, like me, the idea of leaving a burning candle unattended for even 30 seconds floods your entire body with anxiety, Puras are a fantastic alternative. There’s a wide variety of scents to choose from, so if you’re picky about your preferred fragrances or want your home to have a signature scent (which is so chic), rest assured, you’ll find at least one that suits you. The best part? I don't have to be at home to control the scent. In fact, I can be anywhere in the world and adjust it right from my phone.
If you’re ready for a home fragrance that feels upscale, looks great with almost any decor, and will genuinely scent your home beautifully, keep reading for my full review of the Pura Plus.
How Does a Pura Diffuser Work?
Ariel Baker holding a Pura Plus Diffuser with two scents from Capri Blue and Glasshouse Fragrances.
Before we get into the nitty-gritty, let’s understand why Pura diffusers are so effective. Not only does the brand utilize its patented Open Air technology in quite a few of its plug-ins (more on that to come), but the actual diffusers themselves are air-powered. This essentially means that you can operate it like a fan—the higher the speed, the more intense the scent that fills your space.
Regarding Open Air technology, it is a fragrance formula that neutralizes bad odors instead of just masking them, which significantly improves your home’s scenting experience. I can’t tell you how many air fresheners feel more like poorly made perfumes that mix with the smell of my cat’s litter box rather than actually eliminating it. My Pura scents have truly been some of the few formulas that make the air in my house smell and feel clean and fresh.
How to Use a Pura Diffuser
Some may see this as a benefit or a drawback, but the Pura diffuser can be fully controlled from your phone. I am definitely on the side of those who love this feature because I can’t count how many times I’ve come home after a trip or a long day out and been greeted by scents that remind me of a luxury hotel lobby or a summer day in the Amalfi, rather than my cat's litterbox. The instructions are fairly simple, and the brand will prompt you to download its app during setup. Here’s what you should expect to make the process smooth and easy:
- Make sure to have a functioning WiFi connection.
- Download the Pura app.
- Insert the two scent plugs and scan them. They will automatically connect to the diffuser.
- Customize your home scent experience based on fragrance intensity, how long you want the diffuser to run, and accompanying lighting options. (You can also make a custom schedule for when you want the diffuser to turn on automatically.)
Is The Pura Diffuser Worth It?
My lovely (but sometimes smelly!) cat.
In my opinion, the Pura is the best diffuser on the market. It takes up barely any space at all, and the level of customization is unparalleled in comparison to any other scent machine. On top of this, the brand’s scent catalogue makes me salivate. Gourmands, aromatics, fruity scents—every single fragrance category is covered. No matter how picky your taste is, you will find a scent you love.
At $80, this diffuser lands in the mid- to higher-price tier, but it is well worth it. The scent fills my entire apartment at full intensity, and I have the best time switching out my fragrances seasonally. It’s a small home detail that makes a world of difference for a traditional renter or homeowner, but when you have pets (like the perfect, precious angel above), it’s practically a nonnegotiable.
The Pura four lives in my bathroom and is perfect for small spaces.
Say goodbye to those synthetic-scented tree air fresheners and get the Pura Car diffuser.
Vanilla lovers, your home can now smell like your favorite gourmand perfumes.
Want your house to smell like a spa? Grab this scent.
Love the smell of fresh linens? There's a Pura scent for that too.
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