Do I Need a $500 Candle That Smells Like a Mushroom?
When it comes to this Loewe one, I kinda do!
With each and every fragrance it creates, Loewe promises to transport you to another place—or at least bring a new energy to your current residence. Last September, they launched their Botanical Rainbow fragrance campaign, which celebrated the feeling of being alive and in nature.
Now, the luxury brand is whisking your olfactory experience even further into the natural world—or maybe in a cozy garden nearby. On Thursday, February 15, Loewe introduced two new home scents: Roasted Hazelnut and—wait for it—Mushroom.
Designed by Loewe's creative director, Jonathan Anderson, and in-house perfumier, Nuria Cruelles, the home scents collection features 12 "plant portraits" created to honor "the authentic essences of a vegetable garden."
Mushroom, for its part, was "inspired by the rich aroma of the edible Portobello mushroom—a scent characterized by earthy notes that evoke the singular olfactory profile of fresh mushrooms" and designed to create a calm, grounded, and inspirational ambiance. Hazelnut, on the other hand, is all about bringing "nostalgic culinary connotations" to mind for a warm, inviting atmosphere.
Like their garden-inspired counterparts, Mushroom and Roasted Hazelnut are available in multiple formats: scented candles, wax scented candleholders, room diffusers, and room sprays.
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A photo posted by loewe_perfumes on
Although the scents fit into the brand's home category, they play beautifully with the indulgent and nature-inspired personal fragrances in Loewe's repertoire. Earth Eau de Parfum, which was released in 2022, was "inspired by the elements that connect nature, propelling life above and below" and features notes of truffle in its floral, ambery, and musky scent. The brand also went viral in 2023 with its Tomato leaves fragrance, engineered to conjure up "the fresh, verdant aroma of the vines just before they burst into fruit."
All in all, the brand is inviting you to get down in the dirt, so to speak. If you let it, fragrance can be all-encompassing. Earthy, sweet, sour, salty, bitter, and umami.
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Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.
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