Kim Kardashian Shows Off a New Neutral Makeup Style and Looks Like a Totally Different Person

Kim Kardashian West is known for her dramatic, eye-catching makeup looks (she does, after all, have several brands that bear her name, so that makes sense), but yesterday she debuted a fresh-faced look her makeup artist deemed "'90s neutral," and it is a totally different look for her. I'd go so far as to say I nearly didn't recognize her when this popped up.

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Kim Kardashian West is known for her dramatic, eye-catching makeup looks (she does, after all, have several lines that bear her brand name, so that makes sense), but yesterday she debuted a fresh-faced look her makeup artist deemed "90s neutral," and it is a totally different look for her. I'd go so far as to say I nearly didn't recognize her when this popped up in my feed, but I totally dig it. 

I dunno what it is, but she looks totally different to me. Is it just the angle, combined with her new bob framing her face perfectly? Yet in recent snaps taken at the White House (above), she's got the same haircut. I'm pretty sure it's the lighter (but still thick) brows, lighter lipstick, and toned down eye makeup. Granted, it's still a full face of makeup—no shade!—but relatively speaking, this is a really chic and easy-breezy look that I quite like. I hope she keeps it.

The lewk was apparently achieved by makeup artist Mary Phillips, who posted the same photo and gave us a product breakdown: "KKW eye palette in classics, KKW lip liners in 1.5 and 2.5 with 2.5 creme lipstick in nude honey, KKW blush in flower wall."

Kim also posted the photo with the caption "Can’t wait for you to see #ComingSoon." So chances are she's wearing something that she's about to debut, in terms of a new palette or line. Maybe it's her new collaboration with Winnie Harlow? Winnie did comment on the below post, so signs are good.

Here's the original post:

A post shared by Kim Kardashian West (@kimkardashian)

A photo posted by on

Big fan!

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Katherine J. Igoe
Katherine J. Igoe
Contributing Editor

Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York Times, Parents, InStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLE, Harper’s Bazaar, Seventeen, Good Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. 

Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about how to find the very best petite jeans, how sustainable travel has found its footing on Instagram, and what it's like to be a professional advice-giver in the modern world. Her personal essays have run the gamut from learning to dress as a queer woman to navigating food allergies as a mom. She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on Instagram. If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both.