Gwen Stefani Is Teaming Up with Urban Decay for an Awesome Project to Empower Women
And no, it's not a lipstick.


Gwen Stefani has partnered with Urban Decay for a pretty spectacular new initiative that's going to empower women across the globe. Called the Ultriaviolet Edge, the new partnership will feature one product—a new limited-edition Eyeshadow Primer Potion called Enigma (opens in new tab)—that will fund the campaign to "support a variety of organizations that are doing incredible things to empower women."
Yes, 100% of the proceeds of the $20 purchase (opens in new tab) will be donated to Ultraviolet Edge, which has already promised three million to a variety of women's empowerment causes. The first organization it'll be helping is the Women's Global Empowerment Fund, a foundation that provides micro loans, literacy programs, and business training to women in Uganda.
Stefani will be bringing awareness to the cause and the product, which is pretty sweet—given that 1) it's not a celebrity "launch" in the usual meaning of the word and 2) all the proceeds are going to the movement.
As Urban Decay founder Wende Zomnir told Refinery29 (opens in new tab), the partnership "makes it really clear to people that she's doing it to bring awareness, and it's not about overtaking the brand or just signing someone up to sign on the dotted line and be a face. It's really about involvement and doing something good in the world."
Zomnir says that the purchase of three primers will equal the amount to fund a micro loan—an act that could change a woman's life.
"I love the idea that these are micro loans that empower women," Zomnir said. "It's not really about charity—it's about empowerment, and we felt like that was a great fit with our mission."
BRB, adding to cart.
You should also check out:
What Happens When the World Doesn't Understand Your Hair (opens in new tab)
The Pros and Cons of Every Kind of Eyeliner (opens in new tab)
21 Genius Lipstick Hacks You've Never Tried Before (opens in new tab)
Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.
-
'Stranger Things' Season 5: Everything We Know
The Netflix hit is coming back for one final season.
By Quinci LeGardye
-
14 Abortion Rights Organizations Accepting Donations to Support Their Fight
'Roe' is no longer the law of the land, but these organizations won't stop fighting.
By Gabrielle Ulubay
-
All of the Best Fourth of July Fashion Sales
Let the savings begin.
By Julia Marzovilla
-
The 20 Best Foundations for Mature Skin
Hydrating formulas that won't settle into fine lines.
By Samantha Holender
-
The 15 Best Blushes for Every Skin Tone and Season
Powders, liquids, and creams for every preference.
By Samantha Holender
-
What Is Brow Lamination? Eyebrow Experts Weigh In
Brow lamination = like a perm, but for your eyebrows.
By Samantha Holender
-
Hair Toner 101: Colorists Explain What Hair Toning Is and Why It Works
"Anyone with color treated hair should be using toners."
By Samantha Holender
-
The 33 Best Shampoos and Conditioners, According to Marie Claire Editors
Curly hair, fine hair, textured hair—we've got you covered.
By Julia Marzovilla
-
35 Lob Haircuts to Add to Your Mood Board in 2022
A tribute to the long bob, a.k.a. the cut that works on everyone.
By Julia Marzovilla
-
The 12 Best Skin Extractor Tools in 2022
Blackheads, be gone.
By Samantha Holender
-
19 Safe At-Home Keratin Treatments for Frizz-Free Hair
Shiny, silky, satiny.
By Julia Marzovilla