Gwen Stefani Is Teaming Up with Urban Decay for an Awesome Project to Empower Women
And no, it's not a lipstick.
![Gwen Stefani](https://cdn.mos.cms.futurecdn.net/VQtriNwiCJ6bTNbvikQmKB-415-80.jpg)
Gwen Stefani has partnered with Urban Decay for a pretty spectacular new initiative that's going to empower women across the globe. Called the Ultriaviolet Edge, the new partnership will feature one product—a new limited-edition Eyeshadow Primer Potion called Enigma—that will fund the campaign to "support a variety of organizations that are doing incredible things to empower women."
Yes, 100% of the proceeds of the $20 purchase will be donated to Ultraviolet Edge, which has already promised three million to a variety of women's empowerment causes. The first organization it'll be helping is the Women's Global Empowerment Fund, a foundation that provides micro loans, literacy programs, and business training to women in Uganda.
Stefani will be bringing awareness to the cause and the product, which is pretty sweet—given that 1) it's not a celebrity "launch" in the usual meaning of the word and 2) all the proceeds are going to the movement.
As Urban Decay founder Wende Zomnir told Refinery29, the partnership "makes it really clear to people that she's doing it to bring awareness, and it's not about overtaking the brand or just signing someone up to sign on the dotted line and be a face. It's really about involvement and doing something good in the world."
Zomnir says that the purchase of three primers will equal the amount to fund a micro loan—an act that could change a woman's life.
"I love the idea that these are micro loans that empower women," Zomnir said. "It's not really about charity—it's about empowerment, and we felt like that was a great fit with our mission."
BRB, adding to cart.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
You should also check out:
What Happens When the World Doesn't Understand Your Hair
Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.
-
Zendaya Delivers a Podium-Worthy Pre-Olympics Gown
She's shining brighter than the City of Lights.
By Halie LeSavage Published
-
'Love Island USA' Star Kenny Rodriguez Is Not "Playing Around" with His and JaNa Craig's Romance Outside of the Villa
The prince and princess of season 6 have remained the cutest couple since filming wrapped.
By Quinci LeGardye Published
-
So Many Celebrity Beauty Favorites Are in Nordstrom's Anniversary Sale
Shop Jennifer Lopez, Meghan Markle, and Kaia Gerber's beloved picks.
By Julia Marzovilla Published
-
This Valentino Perfume Is the Best Fragrance of 2024, According to Beauty Experts
It's a layerable, floral fragrance.
By Samantha Holender Published
-
Is Colostrum the New Collagen?
Doctors and wellness professionals have a lot to say about TikTok's supplement of the moment.
By Gabrielle Ulubay Published
-
TikTok Is Making "Unsexy" Beauty Products Seem Very Appealing
There's more to worthwhile products than pretty packaging.
By Halie LeSavage Published
-
Fendi's First Fragrances Are Designed for Fashion Obsessives
It's finally available to shop.
By Halie LeSavage Last updated
-
Why Beauty Experts Are Calling Out Youthforia's New Foundation
This isn't the way to do inclusive shades.
By Halie LeSavage Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published