Prediction: This Lipstick Shade Is About to Hit Cult Status (So Buy It Now)

Everything Glossier touches turns into Carrara marble and 203,948,576 Instagram likes, so when the brand released color cosmetics in March (Phase 2 of their master plan for world domination), the yawps were loud and the orders were plenty. But even amongst the ur-concealer, the Boy Brow, and the idiot-proof matte lipstick, one product stands out as even more waitlist-worthy than the rest. That would be the Cake.

It's still early, but I can already feel the latent doomsday-prepper in me welling up because Cake, the nude shade of Glossier's Generation G lip colors, could not be more perfect—for anyone, I'm willing to bet. (Yeah, IDK why I'm sabotaging myself like this either.)

Like the other three shades, Cake applies and wears like a balm but looks like you demolished a Popsicle without dyeing your lips with fruit juice. It comes encased in a milky plastic like the rest. In the tube, it resembles the eraser of a Dixon Ticonderoga #2. So what makes Cake superior to Jam and Crush and Like, all still very pretty and hoard-able in their own way? Simple—it is The One True Your-Lips-but-Better.

I swear that even though my lips are highly pigmented, more or less so depending on the time of day/how much friction they've recently encountered (*two-eyed wink*), they are always the color of Cake. The four models of different skin tones on Glossier's website also all have lips the color of Cake. This mind-f*ckery cannot be attributed to the sheerness, because it is not—the formula is weighty, especially for how comfortable it feels.

Not my department, in any case. For 0.04 ounces or a lifetime's supply of heaven, that'll be $18 a pop—if you can beat me to it first.

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