Glossier's New Boy Brow Pomade Will Transform Your Arches

After blessing our thirsty complexions with priming moisturizer and cosmic face masks alike, Glossier has finally broken ground in the all-important brow category. While it's become a saturated market over the past few years thanks to the Cara Delevingne effect (we see you, D), I had yet to come across that can't-live-without-it holy grail product. But leave it to Glossier to strike the balance in a product I've been determined to find—one that amps up brows (a tall order of color, texture, thickening, and dimension), while still maintaining a born-with-it guise.

Boy Brow, a creamy tinted wax, was inspired by old-fashioned hair pomade, which is a moisture-rich, long-lasting styling product that makes hair look slicker and a smidge darker. Coming in three colors—blond, brown, and black—its sheer pigment provides a similar "oomph" of color, while adding runway-worthy shape and texture that doesn't feel too stiff thanks to its ultra-tiny tapered brush.

What's more is that the magical elixir has key ingredients, like oleic acid and atelocollagen, which nourish and strengthen hair fibers—so it's also like a leave-in conditioner for your arches.