After blessing our thirsty complexions with priming moisturizer and cosmic face masks alike, Glossier has finally broken ground in the all-important brow category. While it's become a saturated market over the past few years thanks to the Cara Delevingne effect (we see you, D), I had yet to come across that can't-live-without-it holy grail product. But leave it to Glossier to strike the balance in a product I've been determined to find—one that amps up brows (a tall order of color, texture, thickening, and dimension), while still maintaining a born-with-it guise.
Boy Brow, a creamy tinted wax, was inspired by old-fashioned hair pomade, which is a moisture-rich, long-lasting styling product that makes hair look slicker and a smidge darker. Coming in three colors—blond, brown, and black—its sheer pigment provides a similar "oomph" of color, while adding runway-worthy shape and texture that doesn't feel too stiff thanks to its ultra-tiny tapered brush.
What's more is that the magical elixir has key ingredients, like oleic acid and atelocollagen, which nourish and strengthen hair fibers—so it's also like a leave-in conditioner for your arches.
TBH, from the moment my mini tube of Boy Brow landed on my desk till now, I haven't let it out of my sight. With a few quick swipes daily, I have perpetual '70s-inspired feathered brows, which miraculously makes me feel put together even when I'm not wearing a lick of makeup.
To give your brows a borrowed-from-the-boys-inspired remix—whether you're a Jude Law, Zac Efron, or Drake brows kind of gal—head to glossier.com and pre-order the stuff for an every-last-penny's-worth-it $16 using the password ohboy.
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