I Spend Hundreds of Hours Testing K-Beauty—These 15 Soko Glam Skincare Products Are the Best

Korean cleansing oils, sheet masks, and essences are superior.

woman applying kbeauty cleansing balm to her face
(Image credit: Launchmetrics)

K-Beauty skincare brands are elite. Korea's spa treatments are top tier, the best Korean sunscreens are far superior to offerings stateside, and Korean cleansing oils are the key to clear skin. And the beauty mecca manages to create all of the above while keeping prices affordable.

As a beauty editor, I've known for years that innovative new products and hardworking ingredients are guaranteed at any K-Beauty brand. But my fascination with K-Beauty is currently peaking between the viral Tirtir cushion foundation and the TikTok obsession with Mediheal’s glass skin mask. I’m consuming content on 12-step skincare routines and the skin-firming power of rice milk nonstop.


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Every ounce of free time I can muster is being spent browsing my favorite K-Beauty retailer, Soko Glam. I’ve scoured all 21 pages of product offerings and tested countless products over hundreds of hours. Not to brag, but I’m a bit of an encyclopedia regarding K-Beauty sheet masks, cleansing balms, and exfoliating toners. Shop my 15 favorites (out of 700+ products!), below.

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.