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    1. Beauty

    Zendaya Is the Ultimate '90s Baby with Her Nostalgic Lipstick

    The look was first made popular by Naomi Campbell.

    Gabrielle Ulubay's avatar
    By Gabrielle Ulubay
    Published 25 January 2024 In News

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    zendaya
    (Image credit: Getty Images)
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    When it comes to beauty and fashion, Zendaya can truly do no wrong. The Euphoria actress is currently promoting her newest film, Challengers, but has taken some time to attend Paris Fashion Week ahead of the film’s April release. Most recently, she was seen attending the Fendi Haute Couture Spring/ Summer 2024 show, decked out in an unforgettable nostalgic look that injected some much needed warmth into the gray Parisian atmosphere. 

    The star’s makeup was anchored in her dark, ombré lip, which was a burgundy shade of red lined with a darker shade, growing gradually lighter towards the middle of the lip. This was particularly noticeable with Zendaya’s bottom lip, while her top lip had a more consistently dark hue all around. 

    Zendaya

    (Image credit: Getty Images)

    Zendaya is only the latest star to try this trendy style, and is joined by the likes of Megan Thee Stallion and Kylie Jenner. The latter even posted a tutorial on how to achieve the look. This proliferation of dark, often glossy lips featuring heavy use of lip liner signals the return of 1990s beauty. After all, the trend was initially championed by Black and Brown superstars like Naomi Campbell and Jennifer Lopez, and was a makeup staple beyond the red carpet throughout the entirety of the decade. In the early 2000s, the trend gave way to lighter, brighter glosses, just as 2023 makeup mood boards were overrun with clean girl, “no makeup makeup” looks rather than highly pigmented lipstick and lip stains.

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    Now the pendulum has clearly swung back around to dark lipstick—a move that ‘90s babies like Zendaya will undoubtedly adore. Below, products to help you channel the trend.

    Get the Look

    Forget The Filler Definer Lip Liner

    Lawless Forget The Filler Definer Lip Liner
    $21 AT SEPHORA

    Lip Glow Oil

    Lip Glow Oil
    $40 AT NORDSTROM

    Kind Words Matte Lipstick

    Kind Words Matte Lipstick
    $20 AT SEPHORA

    Suede Matte Velvet Vegan Lip Liner

    NYX Suede Matte Velvet Vegan Lip Liner
    $5 AT ULTA

    Ultralip High Shine Lipstick with Hyaluronic Acid

    Glossier Ultralip High Shine Lipstick with Hyaluronic Acid
    $20 AT SEPHORA

    Lip Gloss

    Refy Lip Gloss
    $20 AT SEPHORA

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

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    Explore More
    Cosmetics makeup Zendaya
    Gabrielle Ulubay
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    Former Beauty Writer

    Gabrielle Ulubay is a Former Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com.

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