

Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Thank you for signing up to Marie Claire. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Imagine scarfing down an entire bag of Cheetos, and then rubbing your dust-caked fingers under your eyes. Great image, right? Welp, apparently that's the look you might get if you try one of the darkest concealer shades in Kim Kardashian's new three-step concealer kits.
The beauty mogul revealed a photo of her new campaign #ConcealBakeBrighten—meant to be an easy process that even beginners can follow—on her Instagram story yesterday. "I felt like the three-step process was really strong, and it's what Mario and I have really perfected for all these years," Kim said in an interview with Allure.
But with only 16 concealers (a noticeably small range of shades for the zillions of skin tones in the world) KKW Beauty fans are wondering if the new launch is truly that inclusive, especially when the darkest shades in the line look Cheetos-level orange.
So after @trendmood1 posted a first look of the KKW concealers to Instagram, the shade gate was officially opened. "Nothing inclusive about this collection, only a brand that's quick to slap a name on a product," commented one user, while another user questioned, "TF we supposed to do with that orange ass setting powder?"
The controversy quickly jumped to Twitter too.
I just saw the dark end of these KKW concealers...who told white people we want to look like fucking pumpkins?March 14, 2018
Kim tried to explain her shade-range thought process in the interview, noting, "I see everything that's out there, and then we start testing it on a bunch of different people, which includes models and everyday people. We try them on so many different skin tones, take pictures, and see what people are liking, and do so many focus groups."
Clearly, her focus groups missed the mark. The concealers don't officially launch until March 23, but maybe she'll reconsider and give the range another shot? Probably not. But hey, we can hope, right?
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

I’m currently working at Dotdash Meredith as the Celeb & Entertainment E-Commerce Lead contributing affiliate content for People.com and InStyle.com. I’m basically like your personal shopper, from writing about that cozy loungewear set you didn’t know you needed to keeping tabs on the best sales and deals on the internet. I’m also a pro at finding affordable dupes for celebrity looks and I love to dig into the data to strategize content opportunities.
-
Jodie Turner-Smith Files for Divorce from Joshua Jackson After Nearly Four Years of Marriage
The two share a three-year-old daughter and have been together since 2018.
By Rachel Burchfield
-
Meghan Markle, U.S. Senator? Maybe, and Maybe Sooner Than You Think
Her name is being offered up to possibly fill the U.S. Senate seat of California Democrat Dianne Feinstein, who died Friday at age 90.
By Rachel Burchfield
-
Anne Hathaway Is Bringing Back the Beehive
It's no surprise she can rock the '60s hairstyle.
By Sophia Rivka Vilensky
-
Sarah Hyland and Adam Devine Play 'How Well Do You Know Your Co-Star?'
The 'Modern Family' stars reunited for the 'Pitch Perfect' spinoff series.
By Brooke Knappenberger
-
The 78 Best Celebrity Couple Halloween Costumes of All Time
Honestly, we're impressed.
By Charlotte Chilton
-
Super Rare Photos of Queen Elizabeth as a Young Woman
From childhood snapshots to portraits as a young princess, beautiful and rare photos of the late Queen Elizabeth as a young woman.
By Mehera Bonner
-
King Charles III and Queen Consort Camilla's Relationship: A Timeline
With the passing of Queen Elizabeth II, Charles has ascended to the throne as king.
By The Editors
-
Who Is Next in Line for the British Throne, Explained
And yes—Harry and Archie are still in the line of succession.
By Andrea Park
-
Who Is Alexandria Ocasio-Cortez's Fiancé Riley Roberts?
AOC's husband-to-be is an "easygoing redhead" who lives with her in D.C.
By Katherine J. Igoe
-
68 Times the Kardashians Posed Fully Nude and Owned It
And we mean fully nude—as in, not a shred of clothing.
By Bianca Rodriguez
-
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
By The Editors