Prince Louis’ Outfits Are Already Selling Out

The smocked romper Prince Louis wore in the photos celebrating Prince Charles' 70th birthday has already sold out.

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Surprise! Prince Louis is already a fashion icon. Everything he wears turns to fashion gold and sells out in stores. He’s the most in-demand royal, and every picture of him becomes a viral sensation. Make room, George and Charlotte, Louis is here with his fashions.

According to People, the traditional smocked outfit that little Louis was wearing in the official family portraits celebrating Prince Charles’ 70th birthday was the Carlina Boy Ceremony Set by small Spanish brand La Coqueta (retailing for a cool $94, because babies definitely need pricey outfits they can spit up on). And the royal wear effect happened almost instantaneously.

“It sold out immediately – it’s amazing the effect it has on a small brand like us!” said founder Celia Munoz. “It was a total surprise but really wonderful, and I am very proud.”

“I love that they are supporting Spanish brands and the small communities in Spain that we work with,” she added.

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The traditional outfit is similar to one William wore when he was younger and was in keeping with the buttoned-up but relaxed vibe of the photo. It makes sense that Louis would be channeling classic styles, much like his mom. According to Munoz, “These outfits never go out of fashion, they are so timeless.”

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Though this particular set is no longer available online, there are some similar options, like a more winter-friendly sweater set (which, tbh, I wish I was wearing right now) and this plaid version, just in case you’re hoping to replicate the now-famous photos with your family over the holidays. Prince Charles not included.

Other royals vying for best-dressed this week: on the day of her 71st wedding anniversary, the queen made an appearance in a typically colorful pink suit to commemorate the 150th anniversary of the Royal Institution of Chartered Surveyors.

And in more fun news, apparently you can buy a $60 replica of Princess Eugenie’s emerald tiara that she donned for her wedding. Stocking stuffer, anyone?

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Katherine J. Igoe
Katherine J. Igoe
Contributing Editor

Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York Times, Parents, InStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLE, Harper’s Bazaar, Seventeen, Good Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. 

Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about how to find the very best petite jeans, how sustainable travel has found its footing on Instagram, and what it's like to be a professional advice-giver in the modern world. Her personal essays have run the gamut from learning to dress as a queer woman to navigating food allergies as a mom. She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on Instagram. If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both.