This Royal Child Has Left Siblings Behind With Staggering 900% Popularity Jump
Google searches have skyrocketed for this member of the Royal Family.


They might not be regulars on the royal scene just yet, but whenever Prince George, Princess Charlotte and Prince Louis step into the spotlight, they never fail to delight fans. The Wales kids only make a handful of appearances on the calendar—like during The King's official birthday parade, Trooping the Colour—but according to recent data, one particular member of the family has seen a huge jump in Google searches over the past year.
The SEO experts at Big Fat Links revealed that Prince Louis—who turned seven on April 23—saw the biggest spike in online searches following a royal outing. After last June's Trooping the Colour, Louis once again stole the show, seeing a jaw-dropping 900 percent surge in Google searches of his name in the days following. Eleven-year-old Prince George on the other hand, saw a 133 percent increase in interest and Prince Charlotte, 9, had a 200 percent uptick.
And in December, little Louis saw another jump in popularity after attending mom Princess Kate’s Christmas carol concert. Although searches for Prince George's name generated the most interest—up 136 percent from 94,000 the week before to 222,154—Louis saw the biggest jump on Google, with searches for the prince rising 400 percent from 4,298 to 21,490.
Prince Louis turned seven on April 23.
Prince Louis's hilarious facial expressions entertained the crowd at Trooping the Colour 2023.
Prince Louis saw a huge jump in interest after attending the Together at Christmas carol concert with his family in December 2024.
Prince Louis has been back in the spotlight this week thanks to his seventh birthday, with the Prince and Princess of Wales releasing not only a new portrait, but an adorable Instagram Reel showing off Louis's energetic personality.
Speaking on behalf of Big Fat Links, former royal gardener Jack Stooks said that Prince William and Princess Kate are "choosing where they’re taking their kids, considering their ages." Prince George, for example, has been seen with his dad at several Aston Villa matches this month, which Stooks called "a gentle way in" to royal engagements.
"They've obviously got a common interest and that's quite nice," the former palace gardener said of George and William. "They're introducing him into the royal way of life with something he's actually enjoying doing, rather than taking him to more serious engagements."
As for Prince George's youngest sibling, who frequently entertains royal watchers with his cheeky antics, Stooks said, "I think the year ahead is going to be the same for Louis. It’s carefully getting him ready for royal life."
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.
Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.
Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.
-
Breaking Down the Mind-Boggling Ending of 'Sirens,' From Simone’s Betrayal to the Truth Behind Michaela
The Netflix miniseries explores the lengths we go to for power...and leaves us with questions.
-
The Retro Print That’s Suddenly Everywhere
Polka dots are back—and they’re cooler than you remember.
-
Rihanna Wears Fashion's Favorite "Ugly" Shoe Trend, in Satin Tabi Flats
Tabi season is in full effect.
-
Princess Charlotte and Her Royal BFF Are "Double Trouble," Per Royal Expert
Cousin Mia Tindall helps bring out Charlotte's "naughty" side.
-
Prince William Says Indecisive Prince Louis Has "5 Different" Favorites When It Comes to One Royal Passion
It's a big choice for a little prince.
-
Prince William Reveals Prince George, Princess Charlotte and Prince Louis Can Be Bribed With This "Currency"
The royals received some adorable gifts at a Buckingham Palace garden party.
-
Prince William and Princess Kate are "Careful Not to Overwhelm" Prince George as They Prepare Him to be King
"I think what they're trying to achieve is that he's relaxed in that sort of situation."
-
How Kate Middleton "Rewrote the Rulebook" to Prioritize George, Charlotte, and Louis After Her Cancer Diagnosis
"Kate may look like a fragile wallflower, but [she] is made of tough stuff."
-
Prince William Wants Future King Prince George to Follow in Princess Diana's Footsteps in One Touching Way
The Prince of Wales heard how one community is especially "proud" of his late mother.
-
Prince William Reveals Sporty Princess Charlotte's New Hobby to Olympic Athlete
Future royal Olympian?
-
Prince William and Kate Middleton Just Gave Prince George What Could Be His "Only Opportunity" for Important Kingship Lesson
The 11-year-old took a big step toward understanding his future duties.