Lizzo Is Launching a Shapewear Brand With Inclusive Sizing "For Every D*mn Body"
What can't she do???
![Lizzo Performs Live From Miami Beach At The Platinum Studio For American Express UNSTAGED Final 2021 Performance](https://cdn.mos.cms.futurecdn.net/PJ4bSx7HXEkCoJ8ofgjwpd-415-80.jpg)
Lizzo, take my money.
The singer, flutist, dancer, actress, TV producer and style icon has announced her very own shapewear brand. When Marie Claire told you in 2019 that the decade of Lizzo was just getting started, we weren't playing around.
The shapewear line—called YITTY—doesn't have a launch date yet, but we do know that it will be super size-inclusive, ranging from 6X to XS. For context, Kim Kardashian's SKIMS shapewear is fairly inclusive as well, but slightly less so, ranging from XXS TO 4X.
"This is a dream 5 years in the making…. Introducing @YITTY: Shapewear you can wear Underwear, Overwear, Anywhere. For Every Damn Body. 6X to Xs. Are you ready for the YITTY LIBERATION? Coming soon…" Lizzo wrote on Instagram, alongside a picture of her butt in one of the pieces. She accessorized with a YITTY tattoo and YITTY mani.
A post shared by Lizzo (@lizzobeeating)
A photo posted by on
In a second post, the star shared a photo of six models (including herself) with diverse bodies. She wrote, "This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard. I love y’all"
The comment section was raging after that (as in, good raging).
Bella Thorne wrote, "amazing !!"
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
SZA said, "YASSSSSS YITTTYYYYYY IS LIVEEEE ! Wow congratulations man ! So iconic and powerful !"
Even Old Navy, a literal competitor, was like, "so here for ALL. OF. THIS."
That's the power of Lizzo for you.
A post shared by Lizzo (@lizzobeeating)
A photo posted by on
In another post, the celeb took her fans on an hour-long closet tour featuring YITTY pieces. She just keeps on giving. I'll just be here, waiting for launch day.
A post shared by Lizzo (@lizzobeeating)
A photo posted by on
Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of British Vogue, InStyle, Cosmopolitan, Refinery29 and SELF. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.
-
Our Complete Quiet Luxury Shopping Guide
30 quality closet classics that always have—and always will—endure.
By Emma Childs Published
-
Kaia Gerber and Cindy Crawford Medal in Mother-Daughter Olympic Matching
The pair touched down in Paris wearing coordinating navy looks.
By Julia Marzovilla Published
-
Prince Harry Reveals Royal Family Rift Was Worsened by Tabloids
"Yeah, that’s certainly a central piece to it."
By Amy Mackelden Published
-
Kim Kardashian Reveals What Led to Her Breakup with Unnamed Ex
She's doing some self-reflection.
By Iris Goldsztajn Published
-
Kim Kardashian Worries She's Becoming "A Full Robot" With "No Emotion" Following Paris Robbery
She opened up about meeting with a therapist.
By Iris Goldsztajn Published
-
Kim Kardashian Sliced Part of Her Finger Off and Called It "More Painful Than Childbirth"
The imagery is not for the faint of heart.
By Iris Goldsztajn Published
-
Halle Berry, Glenn Close Added to the Star-Studded Cast of Kim Kardashian’s Upcoming Hulu Legal Drama ‘All’s Fair’
In addition to starring in the show, both Berry and Close are set to executive produce, as well.
By Rachel Burchfield Published
-
Kim Kardashian Says She and Kourtney "Really Don't" Hate Each Other: "There's This Huge Misconception"
It's just sisterly fighting.
By Iris Goldsztajn Published
-
Turns Out Kim Kardashian’s Gray Cardigan from the Met Gala Has Its Own Elaborate Backstory
If you thought the sweater looked haphazardly placed—that was apparently the whole point.
By Rachel Burchfield Published
-
Kim Kardashian Gets Savagely Booed While Addressing Tom Brady Dating Rumors for the First Time Publicly
Kardashian took part in Brady’s Netflix roast last night.
By Rachel Burchfield Published
-
Kim Kardashian Posts Photo With Karlie Kloss, Taylor Swift Fans Think It's a Diss
Hmmmmm.
By Iris Goldsztajn Published