Rihanna Watches Proudly From the Front Row of A$AP Rocky's Debut Runway Show in Paris

She filmed models as they walked the runway in pieces from A$AP's AWGE collection, American Sabotage.

Rihanna front row at ASAP Rocky's debut runway show
(Image credit: Getty Images)

It's been a big week for Rihanna and A$AP Rocky. After touching down in Paris on Thursday for Paris Fashion Week in vintage Dior—just 48 hours after the announcement that Rihanna is the new face of Dior's J'Adore—Rihanna sat front row for A$AP's first-ever runway show. In video shared by @stylenotcom, Rihanna can be seen filming models as they walked the runway in pieces from American Sabotage, the newest collection under A$AP's creative agency, AWGE.

The first showing of the collection, which A$AP revealed to GQ he'd been working on "for quite some time," doubled as an announcement for new music: Emblazoned on several pieces worn during the show was the tagline "Don't Be Dumb," a nod to A$AP's new album, newly available for pre-order. Guests attending the show—which took place in Karl Lagerfeld's former home in Paris—included Pusha T, JW Anderson, and Alexandre Arnault; Arnault was seated next to Rihanna in the front row.

Rihanna films from front row of runway show

Rihanna filmed proudly from her phone during partner A$AP Rocky's first runway show.

(Image credit: Getty Images)

Speaking to GQ last week, A$AP said of the upcoming show: "It's just me trying to encapsulate just all of my experiences, everything that I've learned, everything I've experienced about the social issues and the social climate of America. I think fashion is an expression. It's to express how you feel. This is no different."

He described the collection as "political satire"'—a phrase that also appeared in a piece worn during the show.

A$AP Rocky closes his first runway show in Paris

A$AP Rocky greeted his audience after his first AWGE runway show.

(Image credit: Getty Images)

Outside Lagerfeld's home, "protesters" promoting AWGE held up black and white signs reading "Don't Be Dumb"—the first taster of which is thought to have been played during the show. Stepping out to greet the crowd at the end of the show, wearing a bomber jacket printed with his own mugshot, A$AP held a similar sign.

Jenny Hollander
Digital Director

Jenny is the Digital Director at Marie Claire. A graduate of Leeds University, and a native of London, she moved to New York in 2012 to attend the Columbia University Graduate School of Journalism. She was the first intern at Bustle when it launched in 2013, and spent five years building out its news and politics department. In 2018 she joined Marie Claire, where she held the roles of Deputy Digital Editor and Director of Content Strategy before becoming Digital Director. Working closely with Marie Claire's exceptional editorial, audience, commercial, and e-commerce teams, Jenny oversees the brand's digital arm, with an emphasis on driving readership. When she isn't editing or knee-deep in Google Analytics, you can find Jenny writing about television, celebrities, her lifelong hate of umbrellas, or (most likely) her dog, Captain. In her spare time, she also writes fiction: her first novel, the thriller EVERYONE WHO CAN FORGIVE ME IS DEAD, was published with Minotaur Books (UK) and Little, Brown (US) in February 2024 and became a USA Today bestseller. She has also written extensively about developmental coordination disorder, or dyspraxia, which she was diagnosed with when she was nine. She is currently working on her second novel.