What Is a Box King? Unraveling 'Bachelorette' Contestant Joe Barsano's Actual Job

Well, we've already met the most, uh, colorful man among the whole bunch of Hannah Brown's bachelors on this season of The Bachelorette: Joe "The Box King" Barsano. He literally jumped out of a box for Hannah and proclaimed himself the "box king." But what IS a box king, exactly?

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(Image credit: ABC)

Spoiler alert for the premiere of The Bachelorette. 

Well, we've already met the most, uh, colorful man among the whole bunch of Hannah Brown's bachelors on this season of The Bachelorette: Joe "The Box King" Barsano. He literally jumped out of a box for Hannah and proclaimed himself the "box king." But what IS a box king, exactly?

So apparently he's a "representative at his family’s cardboard box manufacturing company." In Joe's intro, he explained that he has a box for everyone's particular needs (with video of him standing atop said boxes, natch). There was even a d*ck in a box joke! Per his bio, "When he's not killing it in the family cardboard box business, he enjoys going to Vegas and club-hopping." He has the MOST personality, you guys.

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Then there was his crazy meeting with Hannah. There was a huge box loaded in. Hannah looked a bit scared, TBH. The other bachelors were dumbfounded, crowding around the window and wondering what in the world was going on. Then Joe literally jumped out, screaming, "Hannah, this package isn't complete without you!"

He went on, saying "I can't wait to get to know you," and "You check all my boxes."

A post shared by The Bachelorette (@bacheloretteabc)

And poor Chris Harrison had to clean up after the mess, hilariously.

A post shared by Joe Barsano (@theboxking)

Later, in a one on one with Hannah, Joe told her, "I can make any size of box" and there were some box size jokes as well, sooooo... subtle.

Worth noting: Demi, who'd kind of my spirit animal in this whole process, did not like him. And also worth noting: He did not get even a first rose from Hannah and told her he was really sad (no package for Hannah!), soooo The Box King will have to remain the king of fans' hearts alone.

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Katherine J. Igoe
Katherine J. Igoe
Contributing Editor

Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York Times, Parents, InStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLE, Harper’s Bazaar, Seventeen, Good Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. 

Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about how to find the very best petite jeans, how sustainable travel has found its footing on Instagram, and what it's like to be a professional advice-giver in the modern world. Her personal essays have run the gamut from learning to dress as a queer woman to navigating food allergies as a mom. She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on Instagram. If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both.