Tumblr Is Taking Over the Internet

Sorry, Reddit.

(Image credit: Getty)

"Guys please help me," a blogger wrote. "Is this dress white and gold, or blue and black?"

And so it began (opens in new tab).

The viral photo of "The Dress" was seriously unprecedented—it received 73 million page views on the actual post, 550 tweets a minute, and inspired many a story (opens in new tab). But it started the way many start their day: with a quick post on Tumblr.

This virality of content, along with Tumblr's new dashboard that makes it easier to access the site's most popular posts, has placed Tumblr at the top of the viral powerhouses—including YouTube, Reddit and Imgur. The bump has been shown across sites like Buzzfeed and LexisNexis, which means Tumblr—as a Washington Post reporter states (opens in new tab)—"might just be the new ground zero of the viral Internet."

"The majority of what I see [on Tumblr] is an excitement you really don't get anywhere else," BuzzFeed's Ryan Broderick, who often writes about Tumblr memes, told the Washington Post. "The days of finding something really exciting and real on Twitter are kind of over."

Tumblr, we will reblog your memes for all time.

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Tumblr and Club Monaco Team Up to Launch the First Digital Look-Book (opens in new tab)

Superwoman Marissa Mayer Tops Fortune's "40 Under 40" (opens in new tab)

Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.