The Internet Can't Stop Talking About This Epic Gum Commercial

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(Image credit: YouTube)

published 10 October 2015

I haven't outwardly felt a feeling since 2002, but when I watched this new, emotionally manipulative Extra gum commercial, something in my tear ducts stirred, and a single crystalline droplet rolled down my cheek. JK. It burned, and I had to get a Kleenex.

Featuring a pair of cute, age-ambiguous youths with nice teeth and Haley Reinhart covering an Elvis song as only Haley Reinhart can, "The Story of Sarah and Juan" follows the aforementioned dentally compatible couple as they meet-cute, go to prom, do the long-distance thing, and ultimately get engaged in an art gallery whose walls are lined with tiny! whimsical! pen drawings! Juan! did! on! all! the! gum! wrappers! he's! saved! throughout! the! years! (I'm going into shock because of the feels, if you couldn't tell.)

It could just be that Juan has chronic halitosis, but their love must be strong and true because renting out an event space for a proposal you're not putting on YouTube is no joke.

BONUS: This Extra commercial will also manipulate you emotionally. You will like it.

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Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.

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