Netflix Just Got Some Major New Competition

Amazon is switching up the whole streaming game.

Electronic device, Finger, Product, Eye, Hand, Table, Office equipment, Technology, Laptop part, Laptop,
Electronic device, Finger, Product, Eye, Hand, Table, Office equipment, Technology, Laptop part, Laptop,
(Image credit: Getty Images)

Amazon launched a monthly subscription service Sunday that could shake up streaming as we know it. Their new stand-alone option is called Prime Video, which lets you pay $8.99 monthly to stream videos, according to Mashable (opens in new tab).

Previously, you had to sign up for Amazon Prime to stream, but that was a yearly service which cost $99 and included free shipping and other services. Basically, the company is giving you the chance to unbundle that big package and choose just the video portion for $8.99. So, it's now a direct competitor to Netflix and Hulu, which also offer monthly plans. While the Netflix monthly plan is currently cheaper—$7.99—than Amazon's, Netflix recently announced (opens in new tab) their standard plan will go up to $9.99 in May. Hulu plans start at $7.99 a month.

Sure, Amazon still won't have some of our favorite Netflix shows like Orange is the New Black and House of Cards. But they've got a lot of great original shows of their own like Transparent, Mozart in the Jungle, and Catastrophe

Let the games begin. 

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Kate Storey is a contributing editor at Marie Claire and writer-at-large at Esquire magazine, where she covers culture and politics. Kate's writing has appeared in ELLE, Harper's BAZAAR, Town & Country, and Cosmopolitan, and her first book comes out in summer 2023.