Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Diptyque
    • 2026 Beauty Awards
    • 'Carrie'
    • BÉIS x Rare Beauty
    • Top-Handle Bags
    1. Culture

    Instagram Is Introducing Its Biggest (Most Snapchat-y) Feature Yet

    Face filters are here!

    Lyndsey Matthews's avatar
    By Lyndsey Matthews
    Published 16 May 2017 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Hair, Face, Hair coloring, Eyebrow, Skin, Hairstyle, Beauty, Forehead, Nose, Chin,
    (Image credit: Instagram)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Face FiltersHashtag StickersEraser BrushRewind

    Instagram is introducing a flurry of new features today, including one that you definitely are familiar with (via another app).

    "Today, we're introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining," their press release reads. "Whether you're sitting on the couch at home or out and about, face filters help you express yourself and have playful conversations with friends."

    Latest Videos FromMarie Claire
    Watch full video here:

    Yup, that's right. Less than a year after introducing Stories, face filters are finally being added to Instagram. Here are the details:

    Face Filters

    Look familiar? Instagram's first set of face filters will include everything "from math equations swirling around your head to furry koala ears that move and twitch," according to the press release. It'll also include a golden goddess crown and bunny ears too.

    You may like
    • a girl with brown hair close up applying a swatch of cream to her face next to a bobbi brown face base tub on top of oranges next to a moisturizer texture The New Bobbi Brown Face Base+ Is Here—And I Tried It First
    • fashion beauty summer 2026 The Summer Refresh: 28 Fashion and Beauty Items It Girls Are Loving Right Now
    • ocean water with new ultra violette spf and two women wearing sunscreen PSA: You Can Buy SPF With the New FDA-Approved Filter as of Today

    instagram face filters

    (Image credit: Instagram)

    To use this new feature swipe into the camera and tap the new icon in the bottom right corner to try on eight different face filters. You can take a photo, video, Boomerang or use Instagram's new "rewind" mode (more on that later) using the face filters.

    Hashtag Stickers

    You can also add hashtags to your stories now, via text or with a hashtag sticker.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    [image id='9465efe4-b59e-4a23-81fb-cd3c171d2e33' mediaId='4075ec00-c80f-46eb-a466-ec94c3ffc5f7' caption='' loc='C' share='true' expand='true' size='M'][/image]

    Face, Head, Calendar, Text, Forehead, Nose, Photography, Font, Selfie, Hair coloring,

    (Image credit: Instagram)

    Eraser Brush

    Instagram is also introducing an eraser brush that allows you to erase things you've drawn in your stories or even play around with removing color from sections of your drawings.

    How does that work? First you'll want to take a photo then using a drawing tool, "tap and hold to fill the entire screen with color," according to press release. Then, go back in using the new eraser brush to "creatively reveal parts of your photo or video underneath."

    Text, Love, World, Heart, Holiday, Poster, Peach, Illustration, Book, Graphic design,

    (Image credit: Instagram)

    Rewind

    If you're obsessed with creating Boomerangs, you'll love this new camera format that allows you to record video in reverse on Instagram. To use it, you'll find "Rewind" next to "Boomerang" and "Hands-Free" in the camera tool.

    Jeans, Shoulder, Denim, Fashion, Snapshot, Pink, Outerwear, Arm, Jacket, T-shirt,

    (Image credit: Instagram)
    RELATED STORIES

    Take That, Snapchat: Instagram Just Released Its Own Stories Feature

    Arm, Event, Hand, Happy, Fashion accessory, Celebrating, Crowd, Party, Audience, Blond,

    (Image credit: Archives)

    Instagram Just Announced Another Major Update That'll Make Your Stories So Much Better

    Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

    Explore More
    Instagram
    Lyndsey Matthews
    Lyndsey Matthews
    Social Links Navigation

    Lyndsey Matthews is the Destination News Editor for AFAR; previously she was a Lifestyle Editor across all of Hearst Digital Media's brands, and a digital editor at Martha Stewart Weddings and Travel + Leisure.

    Read more
    A woman wearing glasses and an off-white colored hoodie next to a lipstick bullet.
    Makeup I'm Happy to Report That Frosted Lips Are So Back I got the first look at the new MAC collection.
    By Ariel Wilson
    Coach
    Fall fashion Gen Z Darlings PinkPantheress and Elle Fanning Trade FaceTime for Festival Crowds in Coach's Newest Campaign The crossover you didn't know you needed.
    By Aniyah Morinia
     
     
    YISE beauyt xtreme glass face mask on a pink background next to models
    Skincare I Wore This New Grippy Face Mask Out to Eat Pasta and It Didn't Budge Once I've never tried a hydrogel quite like this.
    By Tanya Akim
    A woman with black hair and oversized pearl earrings next to three blushes. All images on a purple background.
    Makeup Anti-Blush Is For Beauty Minimalists and Baby Goths Alike Snatched cheekbones, coming right up.
    By Ariel Wilson
     
     
    Latest in Culture
    a collage of book covers of classic literature featuring complex female characters including villette the bell jar and more
    Books 16 Novels to Read If You Love Classic Literature and Complex Antiheroines
    A teenage girl wearing a patchwork blouse (Summer H. Howell as Carrie), in Prime Video's 'Carrie.'
    TV shows Mike Flanagan Says 'Carrie' Season 2 Could Place Her in a "Larger Universe"
     
     
    a collage of the best books coming in october 2026 including vagablonde prairie oyster public access afterworld and more
    Books 24 Books Out in October You Absolutely Need to Read
    A woman in a blue shirt (Amber Midthunder as Rita Desjardin) uses her phone while standing at the front of a high-school classroom, in Prime Video's 'Carrie.'
    TV shows In 'Carrie,' Amber Midthunder Brings a Classic Horror Story Down to Earth
     
     
    Latest in News
    Princess Beatrice, Sarah Ferguson, and Princess Eugenie pose together in 2004.
    Royals Sarah Ferguson Wanted Her Daughters to Experience "Mistakes"
    Emily Ratajkowski attends the 2026 Albies, hosted by The Clooney Foundation for Justice at the Natural History Museum on October 09, 2026 in London, England
    Celebrity Style Emily Ratajkowski Takes the Naked Dress Trend to London
     
     
    Taylor Swift and Travis Kelce seen in NoHo on November 06, 2025 in New York City
    Celebrity Style Taylor Swift Styles the Fall Loafers Trend for Date Night
    King Charles wears a military uniform and Queen Camilla wears a white outfit and looks at him tearfully
    Royals Why Queen Camilla Dislikes One of King Charles's Habits
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.