10 Fashion Influencers Who Run Their Own Brands Like a Boss

Copying their style has never been easier.

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The pinnacle of fashion influencing: running your own brand. The path to getting there, however, is challenging. You need followers (lots of them), a clear vision, and a sense of authenticity. When you've successfully checked off all those boxes—and more—as ladies like Danielle Bernstein (opens in new tab) and Chriselle Lim (opens in new tab) have, you're no longer just a blogger, but an entrepreneur and designer, not simply influencing what people wear, but creating it. In short, you're a power women.

These two ladies aren't the only tastemakers to dominate the Instagram/blogosphere. There are many more women who have forged major careers in fashion our of their modest blogging days. Below, we've highlighted 10 influencers to know and follow. Should you love their style, too, we've selected our favorite pieces from their brands for you to shop.

Arielle Noa Charnas of Something Navy

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New York–based influencer Arielle Charnas started her fashion blog Something Navy (opens in new tab) back in 2009. An OG blogger, if you will. Fast forward, nearly a decade later, Charnas is running her own namesake clothing line in partnership with Nordstrom. (She sold more than $1 million dollars (opens in new tab) through a collab with the retailer in 2017, in case you were wondering the extent of her influence.) Charnas happily documents her monthly fashion drops, from sparkly earrings to cozy sweaters, on the Something Navy Instagram account, and now shares BTS glimpses of her family life on her personal Instagram (opens in new tab).

The Piece We Love:

Danielle Bernstein of WeWoreWhat

Danielle Bernstein launched her blog WeWoreWhat (opens in new tab) during her sophomore year of college; by age 26, she had landed herself on Forbes 30 Under 30 (opens in new tab) list (in 2017). The stylish influencer, who boasts a cool 1.9 million Instagram followers, has collaborated with a variety of brands to design everything from swimsuits (opens in new tab) to jewelry, and has two fashion lines under her belt: Second Skin Overalls (opens in new tab) and Archive Shoes (opens in new tab). (Fun fact: The overalls line brought in $70,000 in three hours (opens in new tab) when it launched in 2016.) This entrepreneur's career in fashion is just beginning. 

The Piece We Love:

Rumi Dowson of Fashion Toast

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Rumi Neely or Rumi Dowson (her married name), was one of the first bloggers to jump into the design space, launching her "casual luxury" label, Are You Ami (opens in new tab), in 2014. The line offers a mix of sexy mini slip dresses, cheeky swimsuits, and crop tops with west coast vibes. Dowson designs all the clothing, which are manufactured in the heart of Los Angeles. If you're one of her 683k Instagram followers, you'll notice the aesthetic of what she sells directly aligns with what she shares—it's all about being confident and showing some skin.

The Piece We Love:

Gabi Gregg of Gabifresh

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Gabrielle Gregg started her blog in September 2008 and has since become a well-known influencer who champions body diversity in fashion. "I knew first-hand the lack of resources for younger, trendier women sizes 14 and up, so I decided to fill the void," she writes on her website (opens in new tab). Gregg, who has 664k Instagram followers, has stayed true to her mission, launching collections with the likes of Swimsuits For All (opens in new tab) (the label offers sizes 4 and up) and Playful Promises (opens in new tab), a lingerie line with extended sizes. She's ventured beyond collabs, and in 2017 co-founded Premme (opens in new tab), a clothing brand specializing in of-the-moment pieces for women of all sizes.

The Piece We Love:

Chriselle Lim of The Chriselle Factor

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Chriselle Lim kicked off her fashion career as a wardrobe stylist before launching her website, The Chriselle Factor (opens in new tab), in 2011. On it, she covers every topic imaginable, from fashion and beauty to lifestyle and motherhood (she's a mom of two girls). Her style, in particular, is beloved by her 1.1 million Instagram followers, which is why it's no surprise Lim has her own fashion line with Nordstrom: The Chriselle Lim Collection (opens in new tab). Lim's eponymous line includes affordable wardrobe staples (prices range from $59 to $189) that anyone can wear. If you're obsessed with Lim's content, you can even subscribe to her personal YouTube channel (opens in new tab), where she has a "Catchin' Up With Chris" series.

The Piece We Love:

Chiara Ferragni of The Blonde Salad

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I've unofficially dubbed Chiara Ferragni the Italian version of Kim Kardashian. Like the Kardashians, Ferragni has a fierce entrepreneurial spirit (her uber successful blog and footwear line, Chiara Ferragni Collectionbecame a Harvard Business School case study in 2017), lives an opulent lifestyle (opens in new tab), and is married to an equally famous musician (Federico Lucia, an Italian rapper and producer). It's easy to forget the 31-year-old was once a blogger with a modest little site called The Blonde Salad (opens in new tab), which has since been revamped. She's traded in her Abercrombie & Fitch hoodies for Dior gowns and Vogue covers. With 15.7 million Instagram followers and counting, Ferragni is a force to be reckon with.

The Piece We Love:

Shea Marie of Peace Love Shea

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Influencers have a knack for zeroing in on that one product they can build their brand around. For Shea Marie (opens in new tab), it was bathing suits. She launched her luxury swimwear line, Same Swim (opens in new tab), in 2015 and since then, her designs have been spotted on the likes of Kendall Jenner and Hailey Bieber. Sold on her website and through retailers like Shopbop (opens in new tab), the swimsuits range from $20 for a top to $220 for a one piece. I'm patiently waiting for Shea Marie to launch her next big project. Perhaps it'll be a vacation-inspired shoe line?

The Piece(s) We Love:

Jess Hannah of J. Hannah Jewelry

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Jess Hannah (opens in new tab) backed into the world of blogging, first designing jewelry, then later creating her blog (opens in new tab). She now has more than 200,000 followers on Instagram. Her love for accessory-making began when she inherited a few of her grandmother's antique pieces. "From a young age, I was fascinated by the craftsmanship of them," she told The Coveteur (opens in new tab). "I was obsessed with jewelry ever since.... [At one point], I was doing metalsmithing classes out of this old lady’s garage after school, because we didn’t have a jewelry design program at my school." After launching J. Hannah (opens in new tab) (pieces are made to order from solid 14k gold or sterling silver), the designer also, appropriately, released her own nail polish collection (opens in new tab) and has plans to tackle bridal jewelry next.

The Piece We Love:

Soraya De Carvalho of Style Is My Thing

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Based in Nottingham, England, Soraya De Carvalho (opens in new tab) has quietly amassed 141k Instagram followers, including the likes of Law Roach, who styles Zendaya and Ariana Grande. On social media, Carvalho shares a mix of family shots and street style outfits, nailing the lighting in every photograph. While fashion appears to be Carvalho's calling, the blogger has also dived head-first into the world of hair extensions (no pun intended). She's the founder of Style Is My Thing Luxury Hair Extensions (opens in new tab), which offers non-chemically treated hair sourced from Russia. If you're wondering what the extensions look like IRL, one only needs to scroll through this fashionista's Instagram feed.

The Piece We Love:

Vanessa Hong of The Haute Pursuit

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Brooklyn-based blogger Vanessa Hong launched her blog The Haute Pursuit (opens in new tab) in 2010, and has managed to curate a style that's aspirational with a hint of attainability. "The blog was just an avenue for me to express myself through my clothing, my words..." she said in an interview to Hypebae (opens in new tab). Outside of her blog, Hong has become a fixture at New York Fashion Week (her street style outfits are goldmine for photographers) and has modeled for brands like Calvin Klein (opens in new tab) and guest edited for Net-a-Porter (opens in new tab). Fans seeking Hong's simple yet elevated style can shop her e-commerce site, THPSHOP (opens in new tab), where she designs her own garments, accessories, and jewelry. In awe yet? I am.

The Piece We Love:


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Marina Liao
Fashion Editor

Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.