Summer is just around the corner, which means lying out in the sun at a beach, a park, or—for those city dwellers among us—a rooftop. Regardless of your location, you'll need a cute swimsuit. And even though it's still the dead of winter, brands that carry swimwear and vacation pieces are releasing their latest styles to help us ring in the warm weather. Ahead, you'll find some of this season's best brands—from Reina Olga, which will have you standing out on a crowded beach with their daring silhouettes and bright patterns, to Inez Valentine, a swimwear brand launched in the pandemic which showcases sustainable swimwear that will accentuate your natural curves. With so many great new brands to choose from, your biggest issue will be where and when to wear them all.
Lea the Label
This swimwear brand proves that minimalism and sustainability aren't the least bit boring. Lea The Label's collection focuses on making their product out of Econyl—a material made entirely out of waste products—and the natural color palette, strappy detailing, and ultra high-waisted bottoms accentuate your figure, making it a collection that you can't resist.
Acacia
Inspired by her mother and the women who raise us, Naomi Acacia designed a ready-to-wear swimwear brand for women at every age. The Hawaiian brand boasts a collection of wearable swimsuits made for real women. Whether you're building sandcastles on the beach or paddle boarding in the bay, Acacia swimwear will make you feel feminine and confident.
Monday Swimwear
Founded by two "swimwear connoisseur" best friends, Monday Swimwear set out to design a collection of bikinis and one-pieces that made their customers feel sexy and confident without all the digging and prodding of other swimwear. This size-inclusive brand provides a breath of fresh air with their wide range of swimsuits, as well as tops that are sculpted precisely to fit women up to an E/F cup.
Skatie
This Venice-based brand is all about the bright colors and prints that leave you California dreamin'. Skatie creates sustainable swimwear from surplus and upcycled fabrics that cater to a wide range of bust sizes and hug your body in all the right places.
MBM
MBM was created from the ground up by Marcia Maxwell, a self-taught designer who has a knack for structured silhouettes and clean lines. Grab your bestie and try any of MBM's sultry, one-of-a-kind styles for your next girls' getaway.
Capittana
Capittana is a Peruvian-based swimwear brand that adds a touch of charm to their vibrant and playful pieces. This female-owned brand produces all of their fabrics sustainably, and each of their garments are handcrafted by women in Peru.
Reina Olga
Searching for swimwear that will stand out? You've come to the right place. Founded by two sisters who aren't afraid to leave little to the imagination, Reina Olga is filled with vibrant prints, bold patterns, and retro silhouettes that will catch everyone's eye.
Follow Suit
Follow Suit boasts bold colors and vibrant patterns inspired by Mediterranean beaches. But their main focus is sustainability. Patterns are digitally printed onto fabric using 90 percent less dye and saving 40 liters more water than typical methods, plus they opt to use 100 percent regenerated nylon. They hope others will follow suit—pun intended—by making eco-conscious choices.
Peony
This Australian label blends boho chic and retro femininity for an eco-friendly and thoughtful collection made entirely of recycled and sustainable fabric. What more could you want? Peony's many shapes and soft color palettes will have you itching to bury your toes in the sand.
Castamira
Inspired by nature and crafted in LA, former Wilhelmina model Chantel Davis created a eco-friendly swimwear label that adds flirty touches to classic flattering silhouettes.
Series the Label
Series The Label is an effortlessly chic independent label that got its start in 2018. Designed, developed, and made in New York, STL creates elevated swim essentials that help you build a thoughtful swimwear wardrobe. Each of their collections is produced with the previous one in mind, allowing their customer to create multiple poolside looks season after season.
Blackbough Swimwear
Affordable, high-quality swimwear? Beach, please! Blackbough Swimwear is made for the girl that who loves sun-kissed skin and spending the day in the sand. You'll find everything you could want with Blackbough, from trendy prints and color palettes to tops and bottoms that fit you like a glove.
Youswim
Your swimwear should fit you, you shouldn't fit your swimwear—and that's exactly what Youswim strives for. Their ribbed and seamless fabric stretches to adapt to your curves, and it's hard to believe it's not magic. Don't believe us? Try out any of their Eva, Aplomb, or Poise styles and see for yourself.
Inez Valentine
Founded by Bianca Ubeda and Rocco Valentine, Inez Valentine is a queer, Latina-owned swimwear brand based in New York. The brand launched in July 2020 and aims to reduce their environmental impact by sourcing eco-friendly fabrics and manufacturing in the U.S., all while creating simple yet luxurious designs. Their figure-flattering silhouettes perfectly accentuate the natural curves of a woman's body, making this the perfect addition to your personal swimwear collection.
Anemos
Anemos takes a minimal and simplistic approach when designing their swimwear. From dainty straps to high-cut styles, Anemos' pieces are a '90s supermodel's dream that you'll wear long after you've left the beach.
AEXAE
Make a splash and forget about any tan line problems with AEXAE. The Australian brand mixes modern and classic details into their collection, giving the designs versatility and style that keep them in demand season after season.
Vitamin A
"Super sustainable, super sexy." Vitamin A's collections are designed with recycled and plant-based materials, and everything from their swimwear to their loungewear is made to last and built to keep you feeling confident and guilt-free while strutting down the boardwalk.
Eberjey
Eberjey wants to spark your adventurous side. It's all about silhouettes with high-quality, figure-flattering cuts, made with smooth and comfortable fabrics. Let this breezy and sophisticated swimwear easily take you from a beach day to date night.
Ephemera
Inspired by her luxury design background with fashion house Saint Laurent, Nicole Banning started Ephemera in 2012. This Aussie brand uses a mix of European-inspired details to create beautiful, high-quality, must-have pieces with classic shapes and sweet detailing you won't find anywhere else.
Fella
The beach bums down under know how to do it best. This contemporary Australian swimwear brand combines functionality, flirty silhouettes and well-tailored fabrics designed to support you all summer long.
Frankies Bikinis
Frankies Bikinis is made for the girl who's looking for bold cuts, lush shades, and everything trendy. This cult brand has 1.1 million followers on Instagram and has been worn by celebrities and models like Gigi and Bella Hadid, Hailey Bieber, and J.Lo.
Hunza G
Hunza G uses a new type of crinkle fabric whose claim to fame is "one size fits all." This London-based brand's fabric sculpts and complements the body and is beloved by celebrities like Chrissy Teigen, Rita Ora and model Jada Sezer.
Jade Swim
Jade Swim is the ultimate in minimalist swimwear, speaking to both your sense of style and tan lines. Founded by former fashion editor and stylist Brittany Kozerski, Jade Swim's luxe and versatile designs take you from a beach vacation to the city street in a blink of an eye.
Juillet
This contemporary swimwear brand is know for their laid-back, It-girl aesthetic and feminine pieces, all of which are to die for.
Marysia
Inspired by her love for both ballet and surfing, Marysia Reeves sought to make a luxury, eco-friendly beachwear brand that combined her two passions. The brand's signature scalloped edges, feminine silhouettes, and girl-next-door aesthetic are perfect for any warm weather activities.
Onia
Patterns, prints, and polka dots...oh my. This playful and luxe brand has everything you could hope for, from thoughtful details to quality fabrics and timeless retro designs. Shop their bikinis, one-pieces, and cover-ups, all of which are perfect for a pool party or picnic.
Oseree
Oseree is one label that is nothing short of a good time, boasting elegant one-pieces and bikinis made with contrasting shimmer piping, pearl details, large puff sleeves, and rhinestone fringes. This is one brand we just can't get enough of.
