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The Best New Swimwear of Summer 2020

Your next go-to suit is on this list.

Photos Courtesy of Haight, Gooseberry/Design by Morgan McMullen

Summer is around the corner, which means lying out in the sun at a beach, the park, or on a rooftop (for the city dwellers among us). For these activities, you need a cute suit. And like clockwork, brands that carry swimwear and vacation pieces are just now releasing their latest styles to help us ring in the warm weather. You'll find everything from art-deco printed one-pieces to classic gingham cover-ups. With such a wide array of new choices, it's hard to resist buying yet another swimsuit. (I have three different ones in my shopping cart.)

And since you're getting something new...why not go for something new new? Allow me introduce you to some fresh, brand-new, Instagram-friendly swimsuit lines. From the newly released Self-Portrait swim collection to celeb favorite Gooseberry, these new lines should be on your radar. Step outside of your safety zone and dive in to this selection of fashionable picks.


Courtesy of Self-Portrait

This brand debuted its swimwear collection on the spring 2019 runways and officially launched the line just this month. Self-Portrait fans will instantly recognize the brand's DNA in the bikinis and one pieces: graphic pastels, bright feminine florals, and shades of terracotta. You'll find everything from one-shoulder swimsuit designs to resort-worthy tunics and dresses. The most fun part? You can mix and match the bikini tops (or one-pieces) with a cute skirt or denim shorts for a street style outfit.


Courtesy of Evarae

If luxury is your middle name, you'll want to check out up-and-coming brand Evarae. The swimwear is made in Italy and its resort wear is crafted from 100 percent silk and natural fibers. (Take a moment to picture yourself lounging poolside in this silky red poppy kimono.) You won't find super simple designs here—there's always a cool print or laser cut design to keep your style senses sharp. It'll be impossible not to feel fancy in any of the pieces, which range in price from $200 to $565.


Courtesy of Marysia

If you swear by Solid & Striped, Zimmermann, or Mara Hoffman Swim, you'll love Marysia's clean and minimalist aesthetic. Founded by a former ballerina and surfer, Marysia Dobrzanska Reeves, the brand is most known for its scalloped swimsuits but has expanded its repertoire to include gingham print and fringe. The label also offers vacation staples including dresses and jumpsuits and everything is made from premium Italian fabrics. Thus, it's no surprise stars like Lupita Nyong’o and Gwyneth Paltrow are fans of the brand. You will be one too.


Courtesy of Gooseberry

Beloved by models like Kendall Jenner and Kaia Gerber, Gooseberry swimsuits offer the west coast vibes you dream about (or see on Instagram). Bikinis and one-pieces come in mostly solid colors and are free from extra embellishments and fussy details. In short, what you get is an effortless and season-less swimsuit that'll become a staple. If you're feeling daring, you can go with the gold pieces, but you'll look just as confident and amazing in the more demure shades. Prices start at $40 for a bikini top and up.


Courtesy of Summersalt

Finding your perfect fit will be easy with Summersalt. The brand prides itself on having taken 1.5 million body measurements from more than 10,000 women to create its unique fit finder. Once you find your perfect fit, you'll be pleased to know the label has created its swimsuits from sustainable materials: 78 percent recycled polyamide and 22 percent xtra life lycra. As for the designs, bikinis and one-pieces come in vibrant colorblock combinations and are made specifically for moving in, whether you're swimming or playing beach volleyball.


Courtesy of Haight

Based in Rio, this 4-year-old label approaches swimwear through the lens of sculptural and sporty silhouettes (as you can see from the image above). Haight focuses on clean lines and the creation of shapes through plunging necklines and deep side cutouts. Meanwhile, a muted color palette of rust, green, and claret provides a sophisticated approach to vacation dressing. So, if you're looking for a beautiful swimsuit to last for years to come, this is your brand.

Draper James

Courtesy of Draper James

Whatever Reese Witherspoon's selling, we're buying. The multi-hyphenate launched her fashion brand in 2015 and recently introduced swimsuits. The brand's first swim drop was done in collaboration with Helen Jon and consists of 20 different designs that capture the Southern aesthetic of the brand (think: ruffles and color block bikinis and one-pieces). With pieces starting at $67, there's something for everyone. My personal favorite is the two-toned bikini.


Courtesy of Onia

Onia, which means sailboat in Hebrew, was founded in 2009 by Carl Cunow and Nathan Romano. The lifestyle brand offers everything you'd need to pack for a vacation, from a crop rainbow stitched shirt to a two-toned swimsuit that can also double as a bodysuit (when worn with jean shorts). The label even partnered up with fashion influencer Danielle Bernstein on a line of swimsuits that's been spotted on everyone from Danielle herself to Kylie Jenner. An additional selling point? Pieces from Onia are affordable and everything can be effortlessly thrown on. We're sold.

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