Dior Reopens the Doors of 30 Avenue Montaigne

Venture into the space where Christian Dior built his famed fashion house.

30 Avenue Montaigne
(Image credit: Kristen Pelou)

Over 70 years ago, on December 15, 1946, Christian Dior was stopped in his tracks by hôtel particulier on 30 Avenue Montaigne in Paris, France. Originally built in 1865 by Napoleon's son, the building’s elegant architecture and neoclassical facade captivated the designer. “It had to be 30 Avenue Montaigne. I was going to settle here and nowhere else!” Christian Dior said of the quintessential corner townhouse, which he would transform into an iconic atelier spanning five stories, over the course of seven years. 

In 1947, Dior’s very first collection, introduced as "The New Look," was debuted in 30 Montaigne’s regal salons. Today, after two years of restorations and renovations alongside architect Peter Marino—a friend of the house for 25 years—the iconic address will reopen its doors. Dior fans will now have a long-awaited glimpse inside the walls where the famed Dior empire was first built.


The facade at 30 Montaigne.

(Image credit: Adrien Dirand)

Marrying the past with the future, 30 Montaigne will serve not just as a flagship, but a haute couture salon, haute couture atelier, and high jewelry atelier; it will also boast a  gallery celebrating Christian Dior himself alongside his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri. A Dior café and restaurant will be led by top French chef Jean Imbert. Three green sanctuaries will stud the property, while the third floor will pay homage to Dior, an avid gardener, with apple trees and roses—said to be the designer's favorite floral variety. 

Booking La Suite Dior, a private set of apartments nestled between the shops, will award you a dedicated staff and the keys to the iconic 30 Montaigne Avenue address.

Sara Holzman
Style Director

Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork