Fall 2024 Bag Trends Bid Farewell to Quiet Luxury

Designers encourage indulgence with unexpected fabrics, quirky stylings, and loads of handbag charms.

Fall 2024 Bag Trend seen at Fendi, Gucci, and Ferragamo.
(Image credit: Future)

Indulgent is the best descriptor for fall 2024 bag trends. In the same vein as the maximal accessories of the season (kooky little hats and bangles worn in stacks of two, three, and, in the case of Fendi, four), fall's handbags encourage a more-is-more mentality. Some designers meant it literally: Bottega Veneta's models carried two totes at one time, while Undercover's clutched sequined shoppers and grocery bags stuffed with produce.

The bag silhouettes seen throughout the fall 2024 season weren't necessarily novel—the crescents, buckets, and carry-all tote bags were all familiar favorites. But in place of minimal hardware and smooth neutral leathers were material twists, like long-haired lap dog-looking clutches at Jil Sander and faux shearling shoulder bags at Stella McCartney. Bag charms also jingle-jangled across the circuit, urging you to forgo a quiet luxury sentiment and make some noise instead.

While the season itself is still a way away, there's a lesson from fall 2024's bag trends that applies now: accessorizing doesn't have to be a complete free-for-all, but it should at least be fun. Ahead, Marie Claire's exclusive trend report diving into the most notable handbag trends seen on the fall 2024 runways that can be shopped right now.

Two Accessories for the Price of One

the fall 2024 bag trend of bracelet bags at Valentino, Chloé, and Prada

Hybrid bracelet bags fit with logo chains, gold hoops, and clip-on belts at Valentino, Chloé, and Prada.

(Image credit: Courtesy of Valentino, Chloé, and Prada)

Even how we carry fall bags will challenge notions of tradition—there's no hand in Miucca Prada's handbags, for instance. Her purses attach to mini-belts that sit in the crux of your elbow instead, giving hands-free a whole new meaning.

Other designers called on bracelet bags to give your hands the day off. Brands like Ulla Johnson and Chloé offered supersized hoops as handles, while Chanel and Gabriela Hearst used classic chain wristlets for beaucoup de bijoux.

Red Handed

Fall 2024 bag trend of red bags seen at Proenza Schouler, Gucci, and Ferragamo

Three red hot handbags seen on Proenza Schouler, Gucci, and Ferragamo's runways.

(Image credit: Courtesy of Proenza Schouler, Gucci, and Ferragamo)

From cherry to merlot to scarlet and berry—designers are clearly still hot for red. For fall 2024, they're channeling their passion for the fiery hue into handbags that exude a statement, look-at-me spirit. Proenza Schouler and Ferragamo (the brand that initially ignited the red color trend last fall) sent out maroon messenger-flap crossbodies, while Altuzarra unveiled a micro box bag in bright crimson. Gucci showcased a spectrum of head-swiveling red bags, from candy apple square-shaped totes to ruby top-handled half-moons adorned with the signature logo hardware.

Blue Jean Bags

Fall 2024 bag trend of denim bags at Schiaparelli, Loewe, Diesel

Three different interpretations of denim handbags seen at Schiaparelli, Loewe, and Diesel.

(Image credit: Courtesy of Schiaparelli, Loewe, Diesel)

The denim trends of 2024 have proven to be some of the year's most prolific and wide-ranging. The infatuation with '90s-style denim skirts and tailored jean trousers has percolated into the accessory realm, with an expansive assortment of durable denim handbags. At Diesel, Glenn Martens sent out a series of bags made of distressed denim (a popular house code for the Belgian designer), while Loewe re-fashioned its popular Squeeze Bag in a rugged, medium-wash jean material.

Prince Charming

fall 2024 bag tend of bag charms at Coach, Fendi, Burberry

Quirkier baubles and keychains swung from the bags at Coach, Fendi, and Burberry. Charmed, I'm sure?

(Image credit: Courtesy of Coach, Fendi, Burberry)

Bag charms seen across New York, London, Milan, and Paris illustrated designers' urge to accessorize. Some brands went the kitschier route: Coach, for instance, dangled NYC souvenirs from intentionally beat-up messengers and tote bags, and Fendi featured quirky Chupa Chups leather lollipop holders. Sophisticated clip-on charms were also prevalent, as seen with Burberry's metallic keychains and Etro's dangling leather talismans.

Times Two

The fall 2024 bag trend of double bags at Undercover, Fendi, and Bottega Veneta

Double the trouble but twice the fun! Models at Undercover, Fendi, and Bottega Veneta carried multiple bags in the Fall 2024 showings.

(Image credit: Courtesy of Undercover, Fendi, and Bottega Veneta)

Forget what the old adage says for fall. Before you leave the house, look in the mirror and add one more thing (like one more purse). While doubling your armload may seem ostentatious (Carrying two designer bags at once?), there's a practicality in doubling up, and you can fit a whole lot of stuff.

Bottega Veneta's models coveted two woven tote bags crafted from the house's intrecciato leather and raffia materials, while Fendi modeled the messenger-and-baguette combo. The key takeaway? The more, the merrier.

Emotional Support Bag

fall 2024 bag trend of emotional support bags at Jil Sander, Simone Rocha, Stella McCartney

Furry handbags that you want to touch seen at Jil Sander, Simone Rocha, and Stella McCartney.

(Image credit: Courtesy of Jil Sander, Simone Rocha, Stella McCartney)

While soft in look and feel, the plushy purses on the fall runways offer an unconventional effect that puts them at the statement end of the style spectrum. Shaggy hair-like clutches proliferated Jil Sander, Marni, and Dries van Noten's collections, while Stella McCartney's looped wool Falabellas recreated the look and feel of sheep fleece. Simone Rocha took the girlhood aesthetic down a sentimental route, unveiling bags designed like snuggly plush stuffed animals that feel reminiscent of your childhood stuffy.

Emma Childs
Fashion Features Editor

Emma is the fashion features editor at Marie Claire, where she writes deep-dive trend reports, zeitgeisty fashion featurettes on what style tastemakers are wearing, long-form profiles on emerging designers and the names to know, and human interest vignette-style round-ups. Previously, she was Marie Claire's style editor, where she wrote shopping e-commerce guides and seasonal trend reports, assisted with the market for fashion photo shoots, and assigned and edited fashion celebrity news.

Emma also wrote for The Zoe Report, Editorialist, Elite Daily, Bustle, and Mission Magazine. She studied Fashion Studies and New Media at Fordham University Lincoln Center and launched her own magazine, Childs Play Magazine, in 2015 as a creative pastime. When she's not waxing poetic about niche fashion topics, you'll find her stalking eBay for designer vintage, reading literary fiction on her Kindle, and baking banana bread in her tiny NYC kitchen.