Surprise! Simone Rocha x Adidas Is Here to Romanticize the It-Sneaker Game
It's finally available, but just as 'Marie Claire' predicted, styles are selling fast.
Back in February, Simone Rocha debuted a 60-look Fall 2026 collection at London Fashion Week that fused footballer grit with whimsical, girlish flourishes, like ruffles, bows, and cascading pearls. There were slim sneakers laced up with red and white ribbons instead of standard-issue laces; track jackets zipped with dangling pearl closures; tiny shorts Paul Mescal could grab for a jog with a ruffled hem.
From afar, the looks registered as Rocha's twist on the industry's broader fascination with elite sports and a rising "sportif" trend. Zoom in, though, and a Simone Rocha x Adidas Originals logo stamped on the fronts or embroidered into the sides indicated more was at play: In fact, the show served as an official collaboration announcement with Adidas, which launched on the first day of Fashion Month.
The first glimpse at Simone Rocha x Adidas on the Fall 2026 Simone Rocha runway.
"The partnership allows unique interpretations of Rocha’s archetypical garments—cross-pollination of looks, hybrid pieces," Adidas said in a statement to Marie Claire. Translated into specific pieces, that means apparel, accessories, jewelry, and—of course!—Adidas sneakers. Representatives for both brands did not reply to inquiries regarding when, exactly, the collaboration would hit shelves.
Early looks combined riffs on Adidas Originals tracksuits with Rocha-esque ribbons and embellishments.
In an interview with British Vogue, Rocha revealed she's been in discussions with Adidas for several years now. Few guests in the front row would have called her label—better known for its its Marie Antoinette-inspired ribbons and funky, yet wearable, proportions—"sporty" before this Fashion Month. However, the designer said the heart behind her brand makes her a "natural" collaborator for a titan in sportswear: "Sports are so emotional and I’m a very emotional designer," she explained.
Several looks included a Simone Rocha x Adidas logo stamped on track jackets and knee-high socks.
The link-up also includes low-profile ballet sneakers.
While the first peeks at the collaboration feature recognizable Adidas styles, such as track pants and ballet sneakers—Rocha made sure to bring her signature touch to the collection, too. "I wanted the pieces themselves to feel very authentically my handwriting," she told British Vogue.
That came through the unabashedly feminine details seen on the runway, like an Adidas Tokyo-adjacent sneaker with rows and rows of crystals. It also translated to the styling of the collection, which made it clear this isn't locker room-variety fare. (Think: a white and red varsity T-shirt with a black popcorn dress boasting an exaggerated hoop skirt, and a zip-up track jacket paired to a half-unlaced corset skirt and a beaded black belt.)
The collaboration even includes a ruffled nylon dress stamped with the joint Simone Rocha x Adidas logo.
Some looks skewed more directional—like this track jacket over a deconstructed, lace-up skirt and embellished belt.
Fast forward eight months, and suddenly, the Simone Rocha x Adidas collaboration was ripe for the shopping. Some of the styles, including a ruffled little white dress, a frilly track top, a puff-sleeve jacket, and track pants have already sold out. (No surprise there. This is an Adidas collaboration, people.)
Turns out, Marie Claire editors were right when we predicted that this collection would sell out faster than someone can say, "Goal!" Such was the fate of Simone Rocha's past link-ups with the likes of Crocs and H&M, too. Luckily for you, most of the standout sneakers are still up for grabs.
Shop Sneakers from the Simone Rocha x Adidas Collaboration
