I'm About to Be a First-Time Mom—These Amazon Prime Day Deals Are My Essentials

Here’s my ruthlessly edited Prime Day cart—every pick vetted to save sleep, space, and cash.

Mom and her baby in stroller
(Image credit: Getty Images)

Ever since I found out I’m adding first-time mom to my resume, my bookmark bar—once stacked with designer bags and a slight shoe problem—is now filled with stroller and bassinet suggestions. My usual late-night scroll through runway recaps has officially been hijacked by baby-gear forums and “must-have” lists. I’m deep in Reddit threads about the best diaper-pail odor control. Welcome to nesting, I guess.

Because the Internet loves to insist you need seventeen versions of everything, I set myself a challenge: build a no-fuss starter kit that fits in our New York City apartment—and neatly into my brain. I quizzed mom friends, cross-checked reviews like a diligent fact-checker, and kept a running spreadsheet of the products that really can make new mom life a little bit easier.

Sleep comes first as a priority (obviously), so the SNOO’s self-rocking bassinet and the Nanit monitor are headlining my cart. The Bugaboo Butterfly stroller folds in one second flat, perfect for subway juggling, while the Lotus travel crib slings over your shoulder like a backpack, so spontaneous weekend trips stay on the table. Add in magnetic footie PJs that make 2 a.m. changes slightly less insane, and we’ve got a winning lineup.

Prime Day is basically Black Friday for registries, so I’m scooping up the discounts now (July 7-11 this year) and tossing the savings into the college fund—or a future mommy-and-me Paris trip budget. Below are the MVPs that made my cut; may they grant us, new moms, all a few more precious minutes of sleep.

The Best Deals We've Found (So Far)

Sara Holzman
Style Director

Sara Holzman is the Style Director at Marie Claire, where she has worked in various roles to ensure the brand's fashion content continues to inform, inspire, and shape the conversation around fashion's ever-evolving landscape. A Missouri School of Journalism graduate, she previously held fashion posts at Condé Nast’s Lucky and Self and covered style and travel for Equinox’s Furthermore blog. Over a decade in the industry, she’s guided shoots with top photographers and stylists from concept to cover. Based in NYC, Sara spends off-duty hours running, browsing the farmer's market, making a roast chicken, and hanging with her husband, dog, and cat. Find her on Instagram at @sarajonewyork.