IMHO, These Items Wear the “Impulse Buy” Badge With Pride

You’ll soon see why.

(Image credit: Original Illustration by Makena Frederick)

Most Coveted is a bi-weekly shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about

I don’t usually indulge in the latest “It” item or trend, but this week, I fully succumbed to the siren call of new-season drops. Of course, I went all in on my usual staples, including the classic brown striped shirt in Khaite’s latest drop (as if its cashmere sweaters hadn’t already stolen my heart), classic Nike sneakers, and brown slingback heels courtesy of Saint Laurent. But I was also intrigued by some trendier pieces such as the Raey low-rise jeans you’ll see below. And of course, a new (chillier) season means new (hydrating) beauty products, and I couldn’t get past checkout without adding the Augustinus Bader face oil to my cart. 

I’ve convinced myself that this is all homework for my day job and that these are all versatile items that will stay in my wardrobe and beauty cabinet for the long haul. Below, take a look at all the items that made me cave and press “add to cart.” 

Humaa Hussain
Associate Shopping Editor

Humaa is the Associate Shopping Editor at Who What Wear and Marie Claire, covering fashion beauty and home under the Branded Content team. Before joining both titles, Humaa was Commerce Editor at British Vogue where she wrote all affiliate content to help build up on organic E-Commerce revenue. When she’s not trying to save the world one cashmere sweater at a time, on her off days you can find Humaa with her head buried in the most romantic of romance novels.