KENNETH COLE SHOWS HIS AWEARNESS
A swarm of celebs and socialites descended upon Midtown Wednesday night to fete Kenneth Cole's latest project, a charitable initiative he's dubbed "Awearness." MarieClaire.com was there.
![Kenneth Cole Awearness](https://cdn.mos.cms.futurecdn.net/vMCPtJMaRH2yKV3sNZVBmE-415-80.jpg)
A swarm of celebs and socialites descended upon Midtown Wednesday night to fete Kenneth Cole's latest project, a charitable initiative he's dubbed "Awearness." The designer/philanthropist created the global nonprofit to celebrate his brand's 25 years of design and do-goodism.
At the heart of last night's celebration was the launch of his first book, entitled Awearness: Inspiring Stories About How to Make a Difference.
This lucky intern was able to score an invite at the 11th hour and got a sneak peek at the book before it goes on sale next month.
The page-turner (I read a third of it on the cab ride home) features 86 personal stories from celebrities, political figures, and ordinary people on how they've made service a part of their life. The mantra of the book, Cole says, is "no good deed should go unpublished."
I spotted a number of the book's contributers at last night's party, including the more-gorgeous-in-real-life Rosario Dawson, whose work with Voto Latino is featured in the book, and Hasidic hip-hop artist/activist Matisyahu.
With all eyes on Dawson in a navy blue bandage dress, I almost missed the slew of other celebs who showed up to support Awearness, including Diane von Furstenberg, Lauren Bush, and Olivia Palermo (who'll be gracing the pages of MC's fashion feature in December).
Marie Claire's Deputy Editor, Abigail Pesta, was lucky enough to interview the man of the hour, who said he plans to take the idea of the book online and create a forum for the countless other charitable stories waiting to be written.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
While mingling throughout the Grand Central store, I also got to check out the first shop-in-shop where you can buy Awearness merchandise or become a member of the Alliance by signing up on one of the in-house computer kiosks.
My editors got to sip "Awearnesstinis," which were a huge hit with the crowd, but the real treats were the swag bags. Made of reusable canvas, they featured the phrase "Use me ... again and again and again. (I'm used to it.) From last night it's clear that the Pun Prince is making his mark on more than just the totes.
Dedicated to women of power, purpose, and style, Marie Claire is committed to celebrating the richness and scope of women's lives. Reaching millions of women every month, Marie Claire is an internationally recognized destination for celebrity news, fashion trends, beauty recommendations, and renowned investigative packages.
-
Our Complete Quiet Luxury Shopping Guide
30 quality closet classics that always have—and always will—endure.
By Emma Childs Published
-
Kaia Gerber and Cindy Crawford Medal in Mother-Daughter Olympic Matching
The pair touched down in Paris wearing coordinating navy looks.
By Julia Marzovilla Published
-
Prince Harry Reveals Royal Family Rift Was Worsened by Tabloids
"Yeah, that’s certainly a central piece to it."
By Amy Mackelden Published
-
30 Linen Pieces From Nordstrom’s Sale for a Seamless Summer to Fall Transition
Shop breezy dresses and airy pants for versatile summer and autumn outfits.
By Lauren Tappan Published
-
7 Make-My-Life-Easier Items I'm Buying From the Nordstrom Anniversary Sale
Grab these must-haves before it's too late.
By Nikki Ogunnaike Published
-
The Best Summer Work Shoes Don’t Have To Scream ‘Corporate'
Footwear that means business in the best way possible.
By Lauren Tappan Published
-
34 Chic Vacation Essentials Hiding in Nordstrom's Anniversary Sale
Don't board the plane without packing these items first.
By Lauren Tappan Last updated
-
The Boxer Shorts Trend Offers a Realistic Take on Lingerie Dressing
How the borrowed-from-the-boys bottom became a hero summer piece with endless style potential.
By Emma Childs Published
-
Fashion Girls Are Destined to Wear the J.Crew x Maryam Nassir Zadeh Collaboration on Vacation
Beloved indie designer Maryam Nassir Zadeh translated her essentials into the ultimate packing list.
By Halie LeSavage Published
-
I'm a Style Editor—50 Last-Minute Prime Day Fashion Deals to Grab Before Tomorrow
Grab these on-sale items before it’s too late.
By Lauren Tappan Last updated
-
Fashion Editors Share the Best Work Dresses From Their Summer Uniform
From classic wrap silhouettes to breezy linens, these are the expert-approved styles we're wearing on repeat.
By Lauren Tappan Published