The closet is no longer a fixed thing: We've got Kondo-ing, capsule collections, and now, made possible by a partnership between Rent the Runway and Neiman Marcus, a wardrobe that can be constantly filled and refilled like an all-you-can-eat fashion buffet. *Joan Crawford voice* Chiiiiic.
Starting November 18 at the luxury retailer's San Francisco location, customers will be able to browse and shop directly from a RTR store located inside Neiman Marcus that features a rotating selection of designer clothing and accessories. Think of it as an addition to what you've already got piled up on chairs hanging up neatly at home, but infinite and equipped with styling and concierge services.
"We applaud Neiman Marcus for their bold acceptance of our unique model in the interest of catering to the shifting needs and expectations of the modern woman," said Jennifer Hyman, cofounder and CEO of Rent the Runway. "We believe that our partnership marks a major structural change within the retail industry, demonstrating that renting is a smart complement to ownership in an increasingly access-oriented world."
Pretty wicked, right? Look out for more locations coming in 2017.
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