Of Course Olivia Rodrigo's Vintage Coach Bag Is a Viral Gen Z Favorite

The singer added the style to her offstage wardrobe—and similar bags are still available.

Olivia Rodrigo in New York City wearing a white slip dress and red bag
(Image credit: Backgrid)

Olivia Rodrigo might be a member of Gen-Z, but she’s long had an affinity for vintage clothing. Her love for clothes designed before she was born spans back to her Sour era, when she was often seen wearing punky, 1990s Betsey Johnson dresses both on stage and off. Now that she’s in her Guts phase, Rodrigo is opting for a new, more subdued take on vintage fashion. Case in point: Her latest outfit swapped frilly, retro minis for a sleek slip dress and a Coach Ergo shoulder bag.

The “Vampire” singer left rehearsals earlier this week in New York City, where she recently wrapped up four sold-out nights at Madison Square Garden, wearing a white slip dress covered in mini orange flowers. She accessorized with chunky brown Frye boots and a bright red Coach Ergo bag. The New York-based brand released the Ergo in the ‘90s, making it a decade older than the singer (Rodrigo, for reference, was born in 2003).

Olivia Rodrigo carrying a red shoulder bag in New York City

Olivia Rodrigo dipped back into the fashion archives for her cherry red Ergo bag.

(Image credit: Splash by Shutterstock)

Rodrigo isn’t the only Gen-Zer currently obsessing over Coach bags, though. They have gotten the TikTok viral treatment over the last year, with a gaggle of shoppers hailing Coach as one of the bag brands of the year in their new (and vintage!) review videos. Several high-profile restoration accounts have also popped up on the platform, racking up thousands of views with their tips for sourcing Coach bags at local thrift stores and making vintage styles look fresh out of the box.


♬ Take on Me - a-ha

The Ergo is such a cult favorite that it was re-issued under Coach's circular and sustainable line, Coachtopia, back in 2023. Recent iterations are adorned with bows at the straps—naturally an instant hit with the coquette crew. Made from at least 50 percent recycled leather, the newer iterations also have a rounder silhouette with a shorter strap, compared to Rodrigo's pick.


♬ original sound - Kyle Elizabeth

♬ original sound - Jordan

However, the Ergo is just the latest in a range of Coach styles picking up online fashion buzz. The Tabby, a smaller, more structured shoulder bag with a large C-logo clasp on the front, was the first silhouette to go viral a few years ago. (The brand even released it in a puffed-up variation after the original ones sold out.) The cherry red version Rodrigo carried in New York is one of the most popular vintage styles on the TikTok app, proving that the singer probably gets her style inspiration just like the rest of us—from the internet.

While you can’t currently shop Rodrigo’s exact pick, keep scrolling for options inspired by her vintage find.

Julia Marzovilla
Fashion E-Commerce Editor

Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.

In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.

Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.