Winter isn't just a season; it's a reset. As the temperatures dip, your routine tightens up: You opt for smarter skincare that's more about utility than aesthetics, tougher workout gear that keeps you active in the cold, jewelry that holds its own against a turtleneck, and makeup that doesn’t disappear by 3 p.m. This year's winter hit list is all about brands that don't just survive the season, but thrive in it.
From cold-proof beauty to pieces that elevate even your heaviest layers, these six standout brands are shaping how we dress, move, and glow right now. Consider this your shortcut to a sharper, cozier, more dialed-in winter.
Winter wardrobes are all about a soft-but-structured vibe, and few brands nail that like Rebecca Taylor. Think refined textures, elevated basics, and feminine silhouettes that hold their shape under your heaviest outerwear. With a color palette and tailoring designed to make getting dressed feel intentional, these pieces transition seamlessly from office hours to dinner plans. This is the kind of closet upgrade that quietly carries your whole season.
Trinny London has basically mastered the art of looking polished in five minutes flat, which is exactly the kind of energy winter calls for. The brand's layerable formulas make getting ready feel effortless, especially on the days when the chilly weather makes it hard to leave your warm bed. Think creams that stay dewy in the cold, shades that instantly brighten dull skin, and textures that move with your skin instead of sitting on top of it. It's the ultimate shortcut to looking alive when the weather wants the opposite.
Staying active this winter requires gear that can keep up, and adidas delivers sneakers built to withstand the cold without sacrificing style. Functional, sharp, and reliable, these will keep you in motion, even when it's dark by 4 p.m.
Winter doesn't have to be all gray and heavy—Stoney Clover Lane adds a pop of personality to even the coldest days. Customizable pouches and travel sets make the most chaotic bag situations organized and genuinely fun. Whether you're packing for a holiday trip or rounding up daily essentials, Stoney Clover's bold colors and playful patches add a dose of joy to the season. It’s the ultimate way to stay cute, coordinated, and under control all winter long.
Staying consistent when winter slows everything down requires gear that works as hard as you do. Form's sleek, sculpting activewear moves with you, whether you’re powering through a workout or layering up for a brisk morning walk. The pieces hold their shape, keep you supported, and look sharp enough to double as off-duty staples. Minimalist, high-performing, and designed for the season, it's the kind of gear that gives your motivation the boost it needs.
Jared Jewelers brings that "treat yourself" energy to winter, no special occasion required. Its mix of timeless pieces and modern silhouettes makes it easy to layer on the shine. The brand has become a go-to for elevating everyday looks, giving even your heaviest knits a little extra glow. It's the kind of jewelry that instantly pulls your look together, even on the frostiest days.
