There's nothing better than a refreshing glass of rosé in the summer—except for maybe the Instagram photo you take to make everyone jealous. So it's probably no surprise that somebody has turned the popular #RoseAllDay hashtag into its own brand of wine.
Biagio Cru Wines & Spirits is introducing Rosé All Day wine across the country this May. Using grapes sourced from the Languedoc-Roussillon region of France, the bottles will retail for around $12.99, depending on where you buy them. (The wine also comes in cans, which retail at $14.99 for a four-pack.) And it's likely a good business move, since rosé sales are soaring.
Plus, if you're the type of wine shopper who buys based on a cool label alone (which, to be fair, is most people), it's hard to resist this one when you're at the wine store. Just think of all the Insta likes!
Rosé All Day is hardly the first wine to take advantage of a social-media phenomenon. There's Summer Water, brought to you by the team behind Yes Way Rosé.
And if you're looking for a red wine, try Pinot by Tituss Burgess, which will have you singing his "Peeno Noir" song from Unbreakable Kimmy Schmidt all night. Naturally, Burgess also has a rosé if you want to stay on theme.
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Megan Friedman is the former managing editor of the Newsroom at Hearst. She's worked at NBC and Time, and is a graduate of Northwestern's Medill School of Journalism.
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