23 Valentine’s Day Gifts For The Person Who Deserves Love Most: You

Britney Spears said it first: "I love myself, it's not a sin."

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(Image credit: Design by Morgan McMullen)

In the words of the all-mighty and powerful RuPaul, "if you can't love yourself, how the hell you gonna love somebody else?" Around Valentine's Day, it becomes increasingly clear that self-love is the most important form of love, although that's easy to forget sometimes. Whether you're single or taken, Valentine's Day can be somewhat of a hassle, and buying gifts for yourself can seem like the opposite of what you're supposed to be doing on Cupid's birthday. (That's what Valentine's Day is, right?) But forget the rules and #treatyoself to something truly special this February 14th. Ahead, an extra-special gift guide full of incredible, indulgent beauty, home, and fashion items just for you. Because if you don't get it for yourself, who will?

Amanda Mitchell is a writer and podcaster with bylines at Marie Claire, OprahMag, Allure, Byrdie, Stylecaster, Bon Appetit, and more. Her work exists at the apex of beauty, pop culture, and absurdity. A human Funfetti cake, she watches too much television, and her favorite season is awards season. You can read more of her work at amandaelizabethmitchell.com or follow her on Instagram and Twitter @lochnessmanda.