It was only days ago that Urban Decay released a new eye shadow and liner vault in honor of their 20th anniversary, and already the brand has more news to share: They've just signed Ruby Rose as the new face of the brand.
An Urban Decay rep explained why the brand and the edgy actress are the perfect union: "Everything Urban Decay does is feminine, dangerous, and fun—and with her badass look, f***-it attitude and playful spirit, Ruby nails what that means to us."
And the feeling is mutual. Ruby said in a statement, "Urban Decay believes in supporting individuality and personal self-expression—two values I hold very dear—because everyone deserves the freedom to explore their personality and discover their true selves." Well said, Ruby, well said.
So, what can you expect out of this beauty as the face of Urban Decay? The beauty brand wouldn't confirm if she'd have her own products within the line, but for now, Ruby will be "spreading the gospel of 'beauty with an edge' around the world."
That said, they did hint at the possibility that this partnership could be bigger than they initially led on, saying, "We've waited 20 years to do something like this—patience is a virtue. We'll share more when we're ready!"
Until further notice, Urban Decay, we'll all be sitting on the edge of our seats.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Carly Cardellino was the beauty director at Cosmopolitan. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with others—because who wants to spend money on stuff that doesn't work? No one, that's who. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Hopefully through the beauty stories she writes—and the experiences she shares—you can see exactly why she's in this business.
-
Prince William Single-Handedly Planned His and Kate Middleton’s Romantic Honeymoon
Kate had no idea where they were headed on their two week luxurious break from reality until after their 2011 wedding.
By Rachel Burchfield Published
-
Bitten Lips Took Center Stage at Dior Fall 2024 Show
Models at the Dior Fall 2024 show paired bitten lips with bare skin, a beauty trend that will take precedence this season.
By Deena Campbell Published
-
Princess Diana Revealed to a Royal Author the Real Reason Why Her Marriage to Prince Charles Ended Not Long Before She Died in 1997
And no, it apparently wasn’t Camilla Parker-Bowles.
By Rachel Burchfield Published
-
The Andie MacDowell Renaissance Is Upon Us
The '90s icon has always done things her own way. Now, the world is finally catching up to her.
By Sara Stewart Published
-
My Beauty DNA: Deepika Padukone
The Bollywood superstar shares her ethos around beauty and how her upbringing is helping her carve out a unique niche in the wellness industry.
By Deepika Padukone as told to Neha Prakash Published
-
24 Hours With Diipa Büller-Khosla
The influencer and founder of Indē Wild talks Ayurvedic practices and the beauty secrets her mom taught her.
By Neha Prakash Published
-
18 Fall Hairstyles Perfect for Crisp Weather
Time to experiment.
By Taylore Glynn Published
-
30 Pretty Middle Part Hairstyles That Come Gen Z-Approved
It's a middle part world—we're just living in it.
By Alexis Gaskin Published
-
Beauty Inside and Out: Antoni Porowski
The cookbook author shares his favorite wellness products and go-to comfort food recipe.
By Neha Prakash Published
-
Chrissy Teigen Blasts Piers Morgan in Defense of Jennifer Aniston
Don't mess with girl power.
By Lauren Alexis Fisher Published
-
Ana de Armas Is Obsessed With Her Theragun
Here, the Bond Girl shares her self care routine.
By Taylore Glynn Published