10 Purple Shampoos for Making Sure Your Color Stays as Bright as It Was on Day One

Haters will say it's Photoshop.

Hell may have (hath?) no fury like a woman scorned, but have you ever seen a girl whose blonde has gone sallow? Yeah, yikes. Below, 10 purple (and silver and blue) shampoos for keeping your rather expensive dye job true—and saving you from dropping more $$$ on color correction.

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Can you really call yourself a blonde if you don't have a bottle in your shower? 

Clairol Shimmer Lights, $7, bedbathandbeyond.com.


Contains coneflower (sounds cool) to intensify color and eliminate yellow tones. 

Aveda Blue Malva Shampoo, $40, nordstrom.com.

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You know what the purple bit does, but this also de-frizzes for Dandelion Head Avoidance™.

Joico Color Balance Purple Shampoo, $34, ulta.com.


You know when you haven't washed your hair in a few days and the highlights get kind of dishwater-looking? Use this. 

BLNDN Brightening Shampoo, $22, blndn.com.

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Gigi Recommends

John Freida Sheer Blonde Go Blonder Lightening Shampoo, $10, ulta.com.


The "tone" part of your tone and treat routine.

L'Oréal Professionnel Silver Shampoo, $9, amazon.com.

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Them: "Illuminates highlights on blondes and adds shimmering brightness to grey and white hair." You: O-KAY!

Matrix Total Results So Silver Shampoo, $13, ulta.com


Has purple pigments: You know what that does. Also has UV filters: You know what that does too but are still impressed/worried about your hair needing SPF

Sachajuan Silver Shampoo, $31, sephora.com.

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Plot twist: This guy doesn't technically have purple or any tones in it, but some of fashion's iciest blondes swear by it. 


Perfect Blend Shampoo, $60, dermstore.com.


Vibrancy and softness in one. What else even is there? 

TIGI Bed Head Dumb Blonde Shampoo, $29, ulta.com.

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