I know perfection is supposed to be unattainable, and for the most part, it is. But if searching for the best shampoo and conditioner is wrong, we don't want to be right. As rote as it seems, we believe that haircare needs to be taken as seriously as skincare is, especially when it comes to the MVPs in your shower.
That said, choosing a new shampoo and conditioner can feel daunting, especially when there are so many options available. Marie Claire staffers have already hunted down the best shampoos for hair growth, the best shampoos for natural hair, the best hair thickening shampoos, and the best shampoos for oily hair, for example, so feel free to peruse those guides if you have specific hair goals.
For this list—our all-time favorite shampoos and conditioners, the products we use in our own showers and rave to our friends about—we've put our heads together, spoken to the experts, and pledged our alliance to the best shampoos and conditioners, below, for every hair type and hair issue.
Best Deals on Shampoo and Conditioner
- Best For Dry Hair: Pureology Hydrate Shampoo And Conditioner (opens in new tab)
- Best For Oily Hair: Briogeo Blossom & Bloom Volumizing Shampoo (opens in new tab)
- Best for Color-Treated Hair: BIOLAGE Color Last Shampoo (opens in new tab)
- Best for Natural Hair: SheaMoisture Strengthen & Restore Shampoo (opens in new tab)
- Best For Curly Hair: Aussie Miracle Moist Conditioner (opens in new tab)
- Best for Fine Hair: OGX Biotin & Collagen Extra Strength Volumizing Shampoo (opens in new tab)
What to Look For in a Shampoo and Conditioner
So, what exactly separates the best shampoos and conditioners from just good shampoos and conditioners? ”Generally speaking, you want to avoid sulfates, parabens, formaldehyde and hexachlorophene as these are known to dry out the hair causing it to become brittle and weak. If you’re looking to lift locks and add volume,” says Fitzsimmons. (Be sure to check out our guide to the best organic shampoos if you want more information about that, by the by.)
“I like to recommend products with caffeine as this stimulates the follicle and lifts from the root," he adds. "My go-to choice is the Andrew Fitzsimons Body Volume Shampoo. If your hair is in need of some serious TLC and, look for shampoos with moisturizing ingredients like aloe vera, jojoba oil and ceramides to bring your strands back to life.”
Next up, let’s talk about the thickness of your hair—because yes, that matters! The best shampoo for thick hair might weigh down thin hair, for example, so make sure to learn about your hair type before you shop. “There are different formulas for different hair types and they definitely work differently for each hair type,” says celebrity stylist Bobby Eliot, who has worked with Julia Garner, Kaia Gerber, and Sydney Sweeney recently. “For example, a shampoo for curly hair is generally heavier and would weigh down someone with finer hair. A shampoo for shine wouldn’t be great for someone who is oily naturally because it would be too heavy. For thicker hair you would want something with shine or smoothing.”
And the same goes for finding products if your hair is dry or oily. Just like finding the moisturizer for your dry skin, finding a great shampoo for dry hair is all about looking for hydration. “Dry hair is a sign of damage and can cause breakage so you should choose a shampoo that is moisturizing and has conditioning ingredients,” says Raven Hurtado, a stylist at Maxine Salon in Chicago. "Shampoos with oils like coconut oil, avocado oil, olive oil and aloe vera help hydrate hair. Emollient oils nourish the hair, so the more nourishing ingredients and vitamins will help dry hair. You should also follow up with a moisturizing conditioner since it’ll help smooth, lock in moisture and control frizz."
The Best Shampoos and Conditioners
The products on this list have been tested, reviewed, and selected by Marie Claire's Commerce Editor, Julia Marzovilla (aka yours truly); at least one current or former member of Marie Claire’s award-winning team of editors; or a hair stylist or colorist. The below list is broken down by hair type and texture so you can easily skip right to what you’re looking for. While the *best* shampoo or conditioner for you will vary based on your hair type and desired style, you truly can't go wrong with one of the items on this list. For a more personalized recommendation or if you have any concerns, check with your hair stylist.
Best Shampoos and Conditioners for Dry Hair
"This shampoo changed my hair from the very first wash. I have thin hair that tends to get greasy easily whenever I use conditioner, but this duo from Pureology has stopped all that. I can now go a few days in-between washes instead of rushing to clean my hair on day two, which is a godsend." — Julia Marzovilla, E-Commerce Editor
"When I started using this, the sticker shock had me questioning my financial decisions on a higher level. Do I really need this 8oz bottle or am I just having a I-think-I’m-rich moment? Yes, to both. Had I not joined the cult of Olaplex followers my hair would have plotted a revolution against me, probably. This conditioner smooths every fly away and hydrates my split ends with every wash. The bottle is small, but mighty. I’m using half as much conditioner as I used to, and it’s working twice as hard. The only downside? Since using the product is actually making my hair healthier, it's growing longer faster. This means my once every six month cut has turned into once every three—a price I’m willing to pay." — Susanna Hayward, (opens in new tab) former Associate Art Director
"When this shampoo was gifted to me by a friend who happened to get it in a swag bag, I was skeptical of the word “oil,” thinking it might leave my hair greasy. But as a curly-haired person with dry, frizz-prone hair who’s spent a good chunk of her life searching for the magic combo of products, I decided to give it a try. I love the scent and the fact that after I rinse it out, my hair feels soft and manageable. I follow up with a conditioner and my usual array of products and my curls look shiny and defined (not frizzy, even in NYC in July!). I only wash my hair once or twice a week and I’ve still managed to run out of that original bottle and buy at least two more, which is a sure sign that this one’s staying in the mix." — Hanna Varady, former Deputy Art Director
"If you told me I would have noticeably stronger curls after a few uses of this masque, I wouldn’t have believed you. It sounded too good to be true. Boy was I wrong! Now, detangling on wash days is much easier, and I even use it on my daughter’s curls from time to time." — Deena Campbell, Beauty Director
"After years of frying my hair with blow dryers and flat irons, this shampoo gives me back the feeling of smooth, refreshed hair. I never know what my hair is going to look like after a wash-day, but this formula gave me consistency that I love. When I use it, I feel like at least a year of damage has been repaired in just one wash." — Tatjana Freund, Former Beauty Commerce Writer
"I’m used to buying whatever shampoo is on sale, as I love experimenting and trying new things, but I discovered this shampoo when I was visiting family in my hometown. I needed to wash my 4C hair after a particularly hot and humid summer day and this was a perfect choice. This shampoo is extremely moisturizing and still manages to be clarifying. It’s rich, smells great, and has the most satisfying lather. The coconut oil and amino acids help my hair feel healthy and not stripped. It provides the perfect base for the rest of my products." —Brittany Holloway-Brown, (opens in new tab) Art Director
Best Shampoos and Conditioners for Fine Hair
"As someone with insanely fine hair, I've tried every volumizing product under the sun. While texturizers and mousses come in handy, this shampoo and conditioner are my holy grail—they lift at the root, make my hair feel fuller, and smell amazing." —Samantha Holender, Beauty Editor
"Those of us with thin hair know that the quest for volumized hair can feel like a lifelong and futile effort—every brush, root spray, and haircut might promise thick strands, but by midday, you're back to flat. Enter: OGX's Biotin & Collagen Shampoo & Conditioner. While I've worshipped at the alter of biotin supplements for years, I never thought of using a shampoo that used it in its formula until I stumbled across this purple bottle at CVS. The proof is in the pudding: The texture of the shampoo isn't water-y like others. Instead, it's almost gelatinous, and it instantly lifts your hair—so much so that I often forgo the other volumizing styling products I've splurged on over the years. And the best part? It's drugstore cheap." — Neha Prakash, Entertainment Director
"I love Moroccanoil products. Their shampoo (and conditioner) are my shiny, silky-soft hair jam. I remember trying Moroccanoil for the first time and realizing that my naturally very fine, frizzy hair can actually look smooth and—despite my total lack of skills with a hairdryer—like I’d just left a haircut. I turned my mom on to the stuff as well, so now the smell is homey and familiar to me. Plus, whenever I get a whiff of that Moroccanoil shampoo smell, it’s a nice little reminder that I’m likely having a good hair day." — Sally Holmes, Editor-in-Chief
"My longstanding favorite shampoo/conditioner combo has been Paul Mitchell’s lemon sage thickening shampoo and conditioner. My boyfriend’s mom actually introduced me to this line after we bonded over our similar hair types! I have fine hair and am always hunting for ways to make it look like it’s not just hanging off my scalp. This duo makes my hair feel like each strand is actually fuller, while maintaining the soft texture that it has naturally, instead of drying it out like a lot of other volumizing products tend to do. An added bonus is that all Paul Mitchell products are cruelty-free, so I can enjoy my fuller, shinier hair without feeling guilty." — Morgan McMullen (opens in new tab), former Visual Designer
"As someone with relatively flat and what I'd describe as, at times, boring hair, I need all the help I can get in the volumizing department. That's where Fekkai's Full Blown Volume Shampoo comes in. Its fortifying formula offers a thickening, from-the-root lift that makes my hair appear fuller than it actually is, and the product gets bonus points, too, because its volumizing effect lasts me in between washes (I'm a wash-every-three-days-or-so kind of gal). Oh, and it's vegan and cruelty-free so it's also a guiltless shampoo I'm happy to have in my hair care rotation." — Emma Childs, Style Editor
"I thought my fine hair and effort to be more zero waste would never find a common ground. Shampoo bars were always too waxy or drying for my picky hair, and I was ready to give up on them completely until I randomly tried HiBar. The solid bar (ideal for carry-on travel) comes in a paper envelope as packaging, and makes my hair insanely soft, more so than any other shampoo in a bottle I’ve come across. It is a complete game-changer!" — Julia Gall, former Fashion Director
"As someone with fine, frizz-prone, wavy hair (what a trifecta!), my biggest challenge has been finding a product that keeps my flyaways at bay, while also accentuating my natural curls. Davines LOVE smoothing shampoo and the matching conditioner are lighter than other similar products, but still fight against frizz and leave my hair soft and bouncy. Because of the thickness of the product, you'll want to use a smaller amount than usual, which, IMO, is a total plus. I even tend to not fully wash out the conditioner, letting it dry with my hair and function as a leave-in product." — Lucia Tonelli, Social Media Editor
Best Shampoos and Conditioners for Oily Hair
"I switch on and off between two different shampoos because I read that always using the same one can cause buildup and make it less effective over time. I have straight, fine hair so I try my best to use only the most gentle products. I love Briogeo’s gingseng shampoo because it smells amazing and it's sulfate-free. The formula also contains biotin, which helps to grow hair and that's something I currently need since my hair has been shedding like crazy. I wash my hair every other day, but if I have back-to-back washes (i.e. I worked out on Monday and Tuesday) I use—surprise!—baby shampoo for day two. It cleans my hair really well and if it’s safe/gentle enough for babies, it’s definitely good for my thin hair. The one thing I have not used since high school is conditioner. I found that no matter what brand I try, my hair feels greasy the next day even though I just washed it the night before." — Marina Liao, former Fashion Editor
"My hair normally used to go from being freshly-washed to overly-oily in a day or two, but now I can go up to four or even five days without needing to wash it thanks to this shampoo from Leonor Greyl. I use this as the first of two shampoos in my double-cleanse hair routine, or on its own with a heavier leave-in conditioner if I'm in a rush. It gets rid of dirt, oil, and product build-up just as well as a typical clarifying shampoo but without making my ends feel stripped." — Julia Marzovilla, E-Commerce Editor.
"I turn to this clarifying shampoo when my scalp is in need of a major reset. This shampoo does wonders for itchy dry scalp and keeps dandruff at bay. What I love most about this peppermint tea tree formula is that it’s so soothing and doesn’t strip my hair of moisture. 10/10 would recommend!" — Chelsea Hall, former Assistant Beauty & Fashion Editor
"Recently I shaved my head and realized I didn't have a need for a lot of the products that covered my shelves and bathroom, I wanted to find products that are multi-use and didn't take up too much space. Cue this concoction from Everist. I was confused at first as to how it worked but once I tried it I was amazed at how a little product with some water created enough lather to wash the little hair I have. I'm a big fan of how it also cleanses my scalp gently without drying it out. Following up with the conditioner and I trust that my hair will grow healthy and curly!" — Alexis Gaskin, Freelance Beauty Writer
Best Shampoos and Conditioners for Natural and Textured Hair
"Shea Moisture products are a favorite of mine, since it gives my hair moisture and I love the smell of the castor oil. Growing up in a Caribbean household, my Mom used to use castor oil to massage my scalp. A friend of mine recommended Shea Moisture products and I tried it for the first time 2 years ago. I use their Jamaican Black Castor Oil Strength and Restore Shampoo and Conditioner. Then afterwards, I apply their leave-in conditioner. The castor oil itself is a great nutrient for hair growth so that's one of the reasons I gave this product a try and I'm glad I did, as it works. " — Nicole Clacken, former Visual Researcher
"A lot of hair products on the market tend to do absolutely nothing for those of us with more textured, porous hair, so finding the perfect shampoo and conditioner to implement into my regiment has taken some time. My hair has transformed quite a bit over the years—from a giant afro to a cute tapered cut to my current low caesar—but OGX's shampoos and conditioners have been my go-to. I swear by its argan oil of Morocco line. At any length, both the shampoo and conditioner keep my hair hydrated and shiny, and the smell is everything!" — Ineye Komonibo (opens in new tab), former Editorial Fellow
"I've worn my natural curls for eight years and taking care of them is a full-time job. But, this shampoo keeps my hair shiny, tamed, and smelling amazing with minimal effort." — Deena Campbell, Beauty Director
"Natural girls know that dryness is the enemy. Hydration comes first with my curls no matter the season. During the summer, fall, winter, and spring, dryness finds a way to creep back into my coils and leave my hair looking a hot mess. But when I nourish my hair with the hydrating agents, like olive oil and botanicals found in this creamy conditioner, my hair feels healthy and strong for a whole week. (Yes, I go a whole week without washing my hair. It's FINE, I'm alive.) I love using a wide-tooth comb and raking this conditioner through my hair from root-to-tip to make sure it's evenly distributed throughout the hair shaft. Then, with this still on my hair, I use my fingers and the comb to detangle. Afterwards, I put on a shower cap and let my curls steam in a hot shower to penetrate the hair follicle even further." — Maya Allen, former Digital Beauty Editor
"I have a very thick kinky-curly mane that requires a ton of moisture. Deep conditioning once a week is an absolute must in order to keep my hair hydrated and manageable. What I like most about this conditioner is the nice slip it gives my coarse strands, allowing me to easily detangle them. I apply the conditioner, then apply a conditioning heat cap, and I let it sit in my hair for about 30-45 minutes. The directions say to leave it in for 15-20 minutes before rinsing, but personally I believe the longer it stays the softer the curls." — Chelsea Hall, former Assistant Beauty & Fashion Editor
Best Shampoo and Conditioners for Curly Hair
"The brand calls this scalp cleanser their “secret sauce” for a reason. The unique packaging is what sets this shampoo apart from the rest—it’s a shampoo that doubles as a hair tool. I mean, just look at those applicator claws and image how good they’ll feel massaging your scalp. All I do is twist the cap to allow the product to dispense, then section my hair to get the claws as close to my scalp as possible. The creamy lather feels tingly and refreshing, since it’s full of mint and tea tree oil, and rids my curls of any build-up. Thank you, Taraji! I’m obsessed." — Maya Allen, former Digital Beauty Editor
"I've been a big fan of Juices & Botanics recently. Their products are made with curly hair in mind, so the deep cleansing shampoo gets all the grime out of my hair after a workout without stripping it or drying it out. They offer a cowash I'm a huge fan of as well. Finally, the line smells fabulous—I get compliments all the time." — Gabrielle Ulubay, E-Commerce Writer
"This is the Holy Grail of so many naturals online. It’s affordable, which is key when you use tons of it for your hair care routine. Again, moisture is the main tenet of my haircare routine. This is infused with avocado and jojoba oils. It has great slip and coats each strand. I like using it as detangling lotion, but also making it into a deep conditioner by adding a dropperful or two of Papa Rozier’s Castor and Moringa Oil and then using a warm towel for a treatment. It defines my kinky curls and leaves my hair revitalized." — Brittany Holloway-Brown, Art Director
Best Shampoos and Conditioners for Color-Treated Hair
"I've been using the Biolage Color Last shampoo for years now and I don't think I'll ever switch it up. I can go so much longer between salon appointments thanks to this shampoo keeping my dye job fresh. What I really love about this shampoo, though, is the AMAZING smell. I seriously can't get over this shampoo's fresh scent and how long it lingers." — Brooke Knappenberger, Editorial Fellow
"I've got a ton of fine hair, which means it can end up looking greasy fast. And if I'm actually sticking to my schedule and dropping into a boxing class or sliding into my sauna blanket, that means style-killing, 'even dry shampoo can't fix this' levels of sweat. Having color-treated hair means the more I wash, the more my faux-hue fades, so I need to stick to shampoos that preserve my shade. This Swedish brand is one of my favorites, and its Color Protect formula gets my scalp squeaky clean without stripping my color." — Taylore Glynn, former Beauty and Health Editor
"Growing up, I never paid attention to the shampoo I used. (Literally, I'd use anything as long as it smelled good.) That changed the first time I dyed my hair a couple years ago. I never realized how harsh and terrible brand-I-shall-not-name was until it stripped all the color out of my hair. That's when my hair colorist (and my mom!) recommended something sulfate-free, and I fell in love with this L'Oréal Ever Pure shampoo. It's super cheap, I can easily pick it up at the drugstore whenever I run out, and it comes in a variety of formulations depending on your hair type. (Same goes for the conditioner.) I got my hair colored again while using the shampoo and the dye actually lasted. A concept!" —Rachel Epstein, former Senior Editor
