The 35 Best Shampoos and Conditioners, According to Marie Claire Editors

Curly hair, fine hair, textured hair—we've got you covered.

selection of the best Shampoos and Conditioners including r+co and olaplex
(Image credit: Briogeo/Fekkai/Matrix/Olaplex/R+Co)

I know perfection is supposed to be unattainable, and for the most part, it is. But if searching for the best shampoo and conditioner is wrong, we don't want to be right. As rote as it seems, we believe that haircare needs to be taken as seriously as skincare is, especially when it comes to the MVPs in your shower. 

That said, choosing a new shampoo and conditioner can feel daunting, especially when there are so many options available. Marie Claire staffers have already hunted down the best shampoos for hair growth, the best shampoos for natural hair, the best hair thickening shampoos, and the best shampoos for oily hair, for example, so feel free to peruse those guides if you have specific hair goals.

For this list—our all-time favorite shampoos and conditioners, the products we use in our own showers and rave to our friends about—we've put our heads together, spoken to the experts, and pledged our alliance to the best shampoos and conditioners, below, for every hair type and hair issue. 

Best Deals on Shampoo and Conditioner

What to Look For in a Shampoo and Conditioner

So, what exactly separates the best shampoos and conditioners from just good shampoos and conditioners? ”Generally speaking, you want to avoid sulfates, parabens, formaldehyde and hexachlorophene as these are known to dry out the hair causing it to become brittle and weak. If you’re looking to lift locks and add volume,” says Fitzsimmons. (Be sure to check out our guide to the best organic shampoos if you want more information about that, by the by.)

“I like to recommend products with caffeine as this stimulates the follicle and lifts from the root," he adds. "My go-to choice is the Andrew Fitzsimons Body Volume Shampoo. If your hair is in need of some serious TLC and, look for shampoos with moisturizing ingredients like aloe vera, jojoba oil and ceramides to bring your strands back to life.”

Next up, let’s talk about the thickness of your hair—because yes, that matters! The best shampoo for thick hair might weigh down thin hair, for example, so make sure to learn about your hair type before you shop. “There are different formulas for different hair types and they definitely work differently for each hair type,” says celebrity stylist Bobby Eliot, who has worked with Julia Garner, Kaia Gerber, and Sydney Sweeney recently. “For example, a shampoo for curly hair is generally heavier and would weigh down someone with finer hair. A shampoo for shine wouldn’t be great for someone who is oily naturally because it would be too heavy. For thicker hair you would want something with shine or smoothing.” 

And the same goes for finding products if your hair is dry or oily. Just like finding the moisturizer for your dry skin, finding a great shampoo for dry hair is all about looking for hydration. “Dry hair is a sign of damage and can cause breakage so you should choose a shampoo that is moisturizing and has conditioning ingredients,” says Raven Hurtado, a stylist at Maxine Salon in Chicago. "Shampoos with oils like coconut oil, avocado oil, olive oil and aloe vera help hydrate hair. Emollient oils nourish the hair, so the more nourishing ingredients and vitamins will help dry hair. You should also follow up with a moisturizing conditioner since it’ll help smooth, lock in moisture and control frizz."

The Best Shampoos and Conditioners

The products on this list have been tested, reviewed, and selected by Marie Claire's Commerce Editor, Julia Marzovilla (aka yours truly); at least one current or former member of Marie Claire’s award-winning team of editors; or a hair stylist or colorist. The below list is broken down by hair type and texture so you can easily skip right to what you’re looking for. While the *best* shampoo or conditioner for you will vary based on your hair type and desired style, you truly can't go wrong with one of the items on this list. For a more personalized recommendation or if you have any concerns, check with your hair stylist.

Best Shampoos and Conditioners for Dry Hair

Best Shampoos and Conditioners for Fine Hair

Best Shampoos and Conditioners for Oily Hair

Best Shampoos and Conditioners for Natural and Textured Hair

Best Shampoo and Conditioners for Curly Hair

Best Shampoos and Conditioners for Color-Treated Hair