Simply Jessica

"People think updos are so hard, but they're not. Your hair should look tousled and undone."
—Jessica Simpson

"If I'm in a mood to go out and feel hot and sexy, I want long hair that I can feel on my back. But I also like bed head."
—Jessica Simpson

"I'll usually wash my hair and let it air-dry wavy, but if I'm just in a hang-out mood, I won't even wash it. I'll wait until it smells."
—Jessica Simpson

"I think we hit a plateau of overproduced beauty where hair became too cartoonish. Now people want a more natural, achievable look," says Ken Paves, Simpson's hairstylist and best friend.

"With the updo, I have this image of Brigitte Bardot, where she takes out one pin and lets all her hair down. That's so sexy."
—Ken Paves

Starting with damp hair, Paves suggests spritzing in a volumizer or sea-salt texturizer (a volumizing hairspray was the only product he used on Simpson at the shoot), creating a part, twisting the front pieces of hair away from the face, and letting it air-dry before braiding.