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Clarins and FEED: A Beautiful Partnership Video

FEED, Lauren Bush's United Nations World Food Programme's burlap bag project, just introduced their first collaboration with luxury cosmetic company Clarins. World, welcome the FEED 15 Clarins Pouch.

© 2011 Copyright Notice


[Foreign Language]

Every 5 seconds, a child dies of hunger. It's so sad to me that children, just because of where they're born, are born without enough food and nutrients to really grow and thrive and to develop the way they need to.

It's been really [unknown] that today, there are so many kids that don't have food. It's a disaster. We have to do something. Everything start with plants with [unknown]. And when you take care of the plants, you take care of the nature. And when you take care of the nature, you take care of the future with our kids.

The FEED motto came from the simple idea to connect consumers and individuals to the cause of world hunger in a very tangible way through the sale of products. We started working with Clarins about a year and a half ago and it's been such a great partnership. We've created a FEED 15 pouch as well as a FEED bag. For every bag we sell and for every dollar we raise, we're able to give directly to the school feeding program and, in fact, kids around the world.

[Foreign Language]

Through our FEED Clarins partnership, we've been able to raise almost half a million school meals and goals to get to a full million and I know we'll do that with our partnership.

We will do.


We will. Something that like often to say, you know, your life is what you get. You make your living. That is what you give. You make life. When you see the smile of all the kids that we see food, I think it's the best reward that you can obtain.

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