

April showers bring...a ridiculous number of new haircuts and colors. It seems like every day, another Hollywood celeb dramatically switches up their hairstyle, like that time Kim Kardashian dyed her hair pink for exactly one week (before immediately going back to brunette), or the time—i.e. last week—when Demi Lovato chopped her long waves into a layered bob.
And now, Emma Roberts is the latest celebrity to make a major hair change: This morning, Roberts showed off her new millenial-pink hair in a story on her Instagram, with the hashtag #ParadiseHills.
The hashtag says it all—Roberts' dye job is for her latest project Paradise Hills, in which she co-stars alongside Eiza González to portray two boarding-school girls in a futuristic society.
But even if her hair weren't for a job, the Frenchie-pink color would still look awesome. Maybe it's because I'm a millennial, and soft pink is my calling card, but I'm kinda contemplating calling my colorist. Maybe see you on the other (pink) side? See all of Roberts' other major hair changes, below.
A post shared by Emma Roberts (@emmaroberts)
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A post shared by Emma Roberts (@emmaroberts)
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A post shared by Emma Roberts (@emmaroberts)
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I’m currently working at Dotdash Meredith as the Celeb & Entertainment E-Commerce Lead contributing affiliate content for People.com and InStyle.com. I’m basically like your personal shopper, from writing about that cozy loungewear set you didn’t know you needed to keeping tabs on the best sales and deals on the internet. I’m also a pro at finding affordable dupes for celebrity looks and I love to dig into the data to strategize content opportunities.
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