Emma Roberts Just Dyed Her Hair Millennial Pink

April showers bring...a ridiculous number of new haircuts and colors. It seems like every day, another Hollywood celeb dramatically switches up their hairstyle, like that time Kim Kardashian dyed her hair pink (opens in new tab) for exactly one week (before immediately going back to brunette (opens in new tab)), or the time—i.e. last week—when Demi Lovato chopped her long waves into a layered bob (opens in new tab).

And now, Emma Roberts is the latest celebrity to make a major hair change: This morning, Roberts showed off her new millenial-pink hair in a story on her Instagram (opens in new tab), with the hashtag #ParadiseHills.

The hashtag says it all—Roberts' dye job is for her latest project Paradise Hills (opens in new tab), in which she co-stars alongside Eiza González (opens in new tab) to portray two boarding-school girls in a futuristic society.

But even if her hair weren't for a job, the Frenchie-pink color would still look awesome. Maybe it's because I'm a millennial, and soft pink is my calling card, but I'm kinda contemplating calling my colorist. Maybe see you on the other (pink) side? See all of Roberts' other major hair changes, below.