25 People Changing the Beauty Industry

The rising influentials of this generation.

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Marie Claire has been covering beauty news since 1994, and we can say with authority that 2019 is a watershed year in the history of the industry. In honor of our 25th anniversary, Marie Claire is celebrating the people changing the face of beauty and moving the conversation forward. From artists and scientists to advocates and entrepreneurs, we tapped each of these influentials to see how they've been leading their respective fields. Below, meet the people revolutionizing the way we think about makeup, hair, skin, and more.

Entrepreneurs: Founders Making A Difference

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Artists: Need-to-Know Makeup, Hair, and Nail Pros

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Scientists & Technologists: Chemist, App Developers, and Other S.T.E.M. Standouts

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Influencers & Advocates: Actors and Content Creators To Watch

This article appears in the September 2019 issue of Marie Claire.

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Jennifer Goldstein is the former beauty & health director of Marie Claire and co-host of the award-winning beauty podcast Fat Mascara. In her quest to uncover the world's beauty secrets, she’s gotten tattooed in New Zealand, dug up turmeric in India, harvested shea nuts in Ghana, and squeezed enzyme-rich eggs from salmon in Norway. She can pluck eyebrows like a pro and has read the FDA monograph on sunscreen labeling and effectiveness—but she still can’t get liquid eyeliner to look the same on both eyes.